Popular Music Heritage, Cultural Memory and Cultural Identity (POPID), a three-year project exploring how histories and memories of popular music shape identity and notions of heritage. Supported by the European Humanities in the Research Area Joint Research Programme, it involved collaboration between researchers in England, the Netherlands, Austria and Slovenia. The England research was conducted by Sara Cohen (Director), Les Roberts (Research Associate) and Gurdeep Khabra (Phd student). It included interviews with those working in music, media, tourism and heritage industries, and with audiences who were invited to create maps of their musical memories. Follow-on projects included a collaboration with the Rotterdam Film festival; the 'Sites of Popular Music Heritage' conference and edited book; the short film 'Pop Goes Heritage'; and IPM project Music, Photographs and Cultural Memory.