Digital and Intelligent Marketing BA
If you’re studying the Digital and Intelligent Marketing BA at Xi’an Jiaotong University (XJTLU), you have the option to complete the final two years of your dual degree at the University of Liverpool on our 2+2 programme. At Liverpool, you’ll study Marketing BA (Hons).
You’ll graduate with two qualifications – an XJTLU degree and a University of Liverpool degree, both recognised by the Chinese Ministry of Education. A Liverpool degree is globally respected within the academic community and among employers.
On this page, you can find out more about studying and living in Liverpool.
Course content
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
Year three
In your third year, you’ll take specialised marketing modules such as Market Research, Retail Marketing and Branding, Services Marketing, alongside business-related modules. This will further develop your knowledge of the modern business environment.
Upon successful completion of your third year, you’ll be able to understand and critically evaluate knowledge of business and marketing concepts in diverse organisational contexts. You’ll be able to demonstrate the link between entrepreneurship, innovation and business creation. You’ll cover a variety of business models, from start-ups to large, multinational organisations.
On the 2+2 programme, you'll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool's programme of study.
Programme details and modules listed are illustrative only and subject to change.
Modules
| Compulsory modules | Credits |
|---|---|
| BRANDING (MKIB202) | 15 |
| INTEGRATED MARKETING COMMUNICATIONS (MKIB257) | 15 |
| MARKET RESEARCH (MKIB256) | 15 |
| RETAIL MARKETING (MKIB230) | 15 |
| SERVICES MARKETING (MKIB255) | 15 |
| MARKETING ETHICS, SUSTAINABILITY & CSR (MKIB270) | 15 |
Programme details and modules listed are illustrative only and subject to change.
Year four
In year four, you’ll take a range of modules that focus on contemporary issues. You’ll consolidate your knowledge and understanding of marketing and management through more personal study and research.
Upon successful completion of your fourth year, you’ll have developed a core level of understanding and knowledge of management theory and practice. You’ll understand the key theoretical structures for studying marketing and the consumer.
On the 2+2 programme, you'll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool's programme of study.
Programme details and modules listed are illustrative only and subject to change.
Modules
| Compulsory modules | Credits |
|---|---|
| MARKETING AND SOCIETY (MKIB355) | 15 |
| MARKETING STRATEGY (MKIB363) | 15 |
| RELATIONSHIP MARKETING (MKIB362) | 15 |
| MARKETING & DIGITAL ANALYTICS (MKIB340) | 15 |
Programme details and modules listed are illustrative only and subject to change.
Your experience
Expand your horizons and develop a truly global outlook.
At our Liverpool campus you’ll have access to state-of-the-art facilities and resources, a Gold-rated teaching experience, and language and careers support to help you make the most of your time with us. You’ll also live and study in a city that’s known for being diverse, welcoming and inclusive – home to the oldest Chinese community in Europe.
Day-to-day teaching will take place in the University of Liverpool Management School, a world-leading centre for management and leadership education and research. It’s one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation. At the Management School, students have access to careers education, opportunities to work and excellent library and IT facilities.
Explore where you'll study
Why study Marketing
Inside Management. A conversation with Nazia Ahmed and Professor Claire Mallanaphy
Virtual tour
Supporting your learning
From arrival to alumni, we’re with you all the way:
- Careers and employability support, including help with career planning, understanding the job market and strengthening your networking skills
- A dedicated student services team can help you get assistance with your studies, help with health and wellbeing, and access to financial advice
- Confidential counselling and support to help students with personal problems affecting their studies and general wellbeing
- Support for students with differing needs from the Disability advice and guidance team. They can identify and recommend appropriate support provisions for you.
At Liverpool, I can work with students from all over the world, which opens my mind. The Management School holds job fairs to help us with internships and graduate jobs.
Chat with our students
Want to find out more about student life?
Chat with our student ambassadors and ask any questions you have.
2+2 Marketing: Xinrong’s story
Careers and employability
Gain an international advantage and enhance your professional future.
The 2+2 programme will help you to stand out from the crowd. By undertaking two years of study with us, you’ll develop into a global citizen with the skills, knowledge and abilities to succeed in today’s competitive job market.
The Management School has outstanding links with private and public sector organisations, with many of our graduates progressing to successful careers. With a variety of different specialisms in marketing, our programme will equip you with a range of skills highly sought after by employers.
Former students find successful careers in many professions, including:
- Marketing strategist
- Public relations officer
- Marketing executive
- Sales manager.
Recent employers include:
- Aldi
- British Telecommunications (BT)
- Glossybox
- John Lewis
- Matalan
- Sky
- Tesco.
You’ll also be encouraged to undertake a year in industry as part of the four-year sandwich degree programme. You can also explore the following postgraduate opportunities here at Liverpool:
Fees and funding
Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.
All XJTLU 2+2 students receive a partnership discount of 10% on international tuition fee rates.
XJTLU students beginning studies at Liverpool will receive a Vice Chancellor's Merit Scholarship of a 30% tuition fee reduction if they're in the top 5% of their programme cohort and achieve a minimum average score of 80%+ for STEM subjects, or 70%+ for non-STEM subjects.
The Vice-Chancellor's Merit Scholarship cannot be combined with the XJTLU partnership discount. Discounts and scholarships are valid for the programme duration at Liverpool.
Please note, students required to retake a year at Liverpool will be required to pay the full international tuition fee during the retake year.
More about life in Liverpool
Discover more about the city and University.
Why study at Liverpool?
Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your studies and access various opportunities for you and your family.
Accommodation
To fully immerse yourself in the university experience, living in halls will keep you close to campus where you can always meet new people. Find your home away from home.
Fees and Finance
Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.
Contact us
For any questions about the 2+2 programme, please contact Helen Li (Liverpool Mobility Manager at XJTLU).