FIMBA students welcome Worldwide Vice-President of Media Com

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Misa Sher, Worldwide Vice-President at Media Com, visited the Management School to talk to students from the Football Industries MBA programme.

Misha has over 15 years’ experience in the industry working alongside some of the most admired global brands, events, teams and talent in creating innovative partnerships.  After graduating from the FIMBA programme in 2006 he worked as a Director at Rangers Football Club before joining MediaCom Sport in 2012.  Some of Misha’s most notable clients include American Airlines, Shell, Sony and Toyota.  He has also handled the GroupM agency’s relationship with Pele, Brazilian football icon, helping to carry out campaigns with a number of brands.

Students heard about Misha’s experience on the FIMBA programme and learnt what lessons he has taken with him throughout his career.  Misha also explained the different roles he has had and gave students an insight into the various organisations.