Rise of the machines: terminators or tech transformers for marketing? Scrutinising AI, AR & VR

10:00am - 11:00am / Friday 16th April 2021
Type: Webinar / Category: Department
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As technological advances have progressed over the last decade, marketers have embraced new immersive technologies such as artificial intelligence, augmented reality and virtual reality to bring a new dimension and perspective to storytelling. These platforms offer consumers a different customer experience, often bringing products to life and marketers the opportunity to reach new audiences.

But, what is the true impact of AI, AR and VR on the marketing industry? Along with enjoying a more immersive customer experience, consumers are also becoming savvier about their privacy and what is reality and what is clearly fake. So, and are these new technologies here to stay?

The Marketing Professional Interest Network is pleased to present a panel of experts who will discuss the impact of AI, AR and VR in the marketing world. Joining Dr Ahmed Al-Abdin (Lecturer in Marketing and Director of Studies – BA Marketing) on the panel will be:

Ian Millner – Co-Founder and Global CEO, Iris
Louisa Harker – Managing Partner, Creative Underground

The event will be streamed via Zoom. Registered guests will receive details of the event and the Zoom link via email in advance of the event.