Influencer Marketing: Innovation or Fad?
11:00am - 12:00pm /
Friday 4th December 2020
Type: Webinar /
Category: Public
- Nia Evans
- Admission: FREE
- Event website
- Book now
Add this event to my calendar
Click on "Create a calendar file" and your browser will download a .ics file for this event.
Microsoft Outlook: Download the file, double-click it to open it in Outlook, then click on "Save & Close" to save it to your calendar. If that doesn't work go into Outlook, click on the File tab, then on Open & Export, then Open Calendar. Select your .ics file then click on "Save & Close".
Google Calendar: download the file, then go into your calendar. On the left where it says "Other calendars" click on the arrow icon and then click on Import calendar. Click on Browse and select the .ics file, then click on Import.
Apple Calendar: The file may open automatically with an option to save it to your calendar. If not, download the file, then you can either drag it to Calendar or import the file by going to File >Import > Import and choosing the .ics file.
The last decade has seen influencer marketing become a powerful resource for both emerging and well-established brands across the globe. These days, companies reserve part of their marketing budget for social media influencers in addition to traditional TV, radio and print advertising. With the younger generations using social media for everything from news to entertainment, it is clear that influencers can have a huge impact on the success of brands and products.
But, as the sheer volume of digital content continues to grow and overwhelm our news feeds and Instagram stories, will influencer marketing still have the desired impact in the future? Will consumers begin to switch off as influencers start to lose authenticity or will influencers play an even bigger role in promoting products and brands?
The Marketing Professional Interest Network is pleased to present a panel of experts who will discuss the impact of influencers in the marketing world and ask the question, Influencer Marketing: Innovation or Fad? Joining Dr Ahmed Al-Abdin (Lecturer in Marketing and Director of Studies – BA Marketing) on the panel will be David Wilding who is Head of Planning at Twitter, Emma Watkinson, founder and CEO of SilkFred and Adam Jordan, Influencer and Founder of Social Kick, an agency with expertise in social and influencer marketing.
But, as the sheer volume of digital content continues to grow and overwhelm our news feeds and Instagram stories, will influencer marketing still have the desired impact in the future? Will consumers begin to switch off as influencers start to lose authenticity or will influencers play an even bigger role in promoting products and brands?
The Marketing Professional Interest Network is pleased to present a panel of experts who will discuss the impact of influencers in the marketing world and ask the question, Influencer Marketing: Innovation or Fad? Joining Dr Ahmed Al-Abdin (Lecturer in Marketing and Director of Studies – BA Marketing) on the panel will be David Wilding who is Head of Planning at Twitter, Emma Watkinson, founder and CEO of SilkFred and Adam Jordan, Influencer and Founder of Social Kick, an agency with expertise in social and influencer marketing.