Influencer Marketing: Innovation or Fad?

11:00am - 12:00pm / Friday 4th December 2020
Type: Webinar / Category: Public
  • Admission: FREE
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The last decade has seen influencer marketing become a powerful resource for both emerging and well-established brands across the globe. These days, companies reserve part of their marketing budget for social media influencers in addition to traditional TV, radio and print advertising. With the younger generations using social media for everything from news to entertainment, it is clear that influencers can have a huge impact on the success of brands and products.
But, as the sheer volume of digital content continues to grow and overwhelm our news feeds and Instagram stories, will influencer marketing still have the desired impact in the future? Will consumers begin to switch off as influencers start to lose authenticity or will influencers play an even bigger role in promoting products and brands?
The Marketing Professional Interest Network is pleased to present a panel of experts who will discuss the impact of influencers in the marketing world and ask the question, Influencer Marketing: Innovation or Fad? Joining Dr Ahmed Al-Abdin (Lecturer in Marketing and Director of Studies – BA Marketing) on the panel will be David Wilding who is Head of Planning at Twitter, Emma Watkinson, founder and CEO of SilkFred and Adam Jordan, Influencer and Founder of Social Kick, an agency with expertise in social and influencer marketing.