If you study Digital and Intelligent Marketing BA at XJTLU, you can study Marketing BA (Hons) at the University of Liverpool on the XJTLU 2+2 programme. View other pathway options or see all XJTLU 2+2 programmes.
If you study Digital and Intelligent Marketing BA at XJTLU, you can study Marketing BA (Hons) at the University of Liverpool on the XJTLU 2+2 programme. View other pathway options or see all XJTLU 2+2 programmes.
Our Marketing BA (Hons) programme will provide you with a solid grounding in the main management disciplines. You will also be able to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.
It is an exciting time to join us, our Marketing programmes are ranked 2nd (up 6 places from last year), in the Guardian League Tables 2025. We have an overall ranking of 5th in the sector (up from 9th in the previous year) for Complete University Guide 2025. We also outperformed the sector benchmarks for all 7 question themes in NSS 2024.
*based on subject area.
Our Marketing programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy which will help you develop your overall marketing skills alongside provide you with networking and employability skills.
During your time at Liverpool, you will have the opportunity to meet and work with local businesses to network and build your skills which will make you stand out as a graduate and to assist you with kick-starting your career in both small and large organisations plus specialist marketing agencies.
Accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our Marketing programme comes with excellent teaching and quality content as you will be taught by staff with a mixture of research and professional backgrounds. You can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
In your third year, you’ll take specialised marketing modules such as Market Research, Retail Marketing and Branding, Services Marketing, alongside business-related modules. This will further develop your knowledge of the modern business environment.
Upon successful completion of your third year, you’ll be able to understand and critically evaluate knowledge of business and marketing concepts in diverse organisational contexts. You’ll be able to demonstrate the link between entrepreneurship, innovation and business creation. You’ll cover a variety of business models, from start-ups to large, multinational organisations.
On the 2+2 programme, you'll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool's programme of study.
Programme details and modules listed are illustrative only and subject to change.
| Compulsory modules | Credits |
|---|---|
| BRANDING (MKIB202) | 15 |
| INTEGRATED MARKETING COMMUNICATIONS (MKIB257) | 15 |
| MARKET RESEARCH (MKIB256) | 15 |
| RETAIL MARKETING (MKIB230) | 15 |
| SERVICES MARKETING (MKIB255) | 15 |
| MARKETING ETHICS, SUSTAINABILITY & CSR (MKIB270) | 15 |
Programme details and modules listed are illustrative only and subject to change.
In year four, you’ll take a range of modules that focus on contemporary issues. You’ll consolidate your knowledge and understanding of marketing and management through more personal study and research.
Upon successful completion of your fourth year, you’ll have developed a core level of understanding and knowledge of management theory and practice. You’ll understand the key theoretical structures for studying marketing and the consumer.
On the 2+2 programme, you'll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool's programme of study.
Programme details and modules listed are illustrative only and subject to change.
| Compulsory modules | Credits |
|---|---|
| MARKETING AND SOCIETY (MKIB355) | 15 |
| MARKETING STRATEGY (MKIB363) | 15 |
| RELATIONSHIP MARKETING (MKIB362) | 15 |
| MARKETING & DIGITAL ANALYTICS (MKIB340) | 15 |
Programme details and modules listed are illustrative only and subject to change.