Commodification of the Chinese language

Commodification of the Chinese language: A case study in the Irish media context Guest Lecture by Dr Yuying Liu

4:00pm - 5:30pm / Thursday 18th November 2021 / Venue: LCI Space on the ground floor Centre for Lifelong Learning, 126-128 Mount Pleasant
Type: Lecture / Category: Department / Series: Confucius Institute
  • Suitable for: This talk will be most interesting to those interested in media, language policy and international linguistics.
  • Admission: Free to everyone - Book via Eventbrite
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Despite the growing importance of Chinese in many contexts, the ideological orientations towards the Chinese language and its speakers embedded in the wider socio-political context remain under-researched.

Informed by Ruíz’s (1984) metaphorical representations of language, 85 valid news articles retrieved from the major Irish newspapers (2010-2018) were analysed. This study will have implications for the wider discussion of language ideology and language planning with regard to modern language learning and heritage language maintenance.

Yuying Liu and X. A. Gao (2020): Commodification of the Chinese language: investigating language ideology in the Irish media. Current Issues in Language Planning

Speaker Bio

Dr Yuying Liu is an Assistant Professor at Department of Languages & Intercultural Studies, Heriot-Watt University, Edinburgh UK. Her research interest includes Language policy, multilingualism, Chinese heritage language maintenance and Language teaching methodologies. Her recent publications include articles in Current Issues in Language Planning, Language Teaching Research and The Language Learning Journal. Yuying has experience of working in universities in China, Ireland and the UK. While lecturing at the University College Dublin in 2018, Yuying was invited as a language expert to work with the Foreign Language Consultant Group by the National Council for Curriculum and Assessment (NCCA), Ireland and contributed to the development of Chinese language curriculum for the Leaving Certificate (a two-year programme that prepares students for higher education).