Effective Behaviour Change Needs More Than New Technology
1:00pm - 2:00pm /
Wednesday 2nd November 2016
/ Venue: Lesley Hearnshaw Lecture Theatre Eleanor Rathbone Building
- 01517941106
- Dr Craig Thorley
- Admission: Free
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Professor Chris Armitage, University of Manchester
The science of behaviour change is at an exciting point in its development. We have moved beyond the days when behavioural intention was the modal dependent variable to a point at which we have well-articulated theories of behaviour change and robust means of designing behaviour change interventions. Concurrently, we have cutting-edge technologies that are capable of delivering personalised complex behaviour change interventions at speeds beyond conscious awareness. However, there is a substantial gap between the techniques that have been shown to bring about behaviour change and the technologies that are purported to bring about behaviour change. In this talk, I will elaborate on this behavioural science-engineering gap and present work that focuses on how one behaviour change technique (implementation intentions, Gollwitzer, 1999) brings about meaningful and sustained changes in multiple important behaviours (e.g., dietary intake, alcohol consumption, self-harm) that is deliverable via old, new and future technologies.
The science of behaviour change is at an exciting point in its development. We have moved beyond the days when behavioural intention was the modal dependent variable to a point at which we have well-articulated theories of behaviour change and robust means of designing behaviour change interventions. Concurrently, we have cutting-edge technologies that are capable of delivering personalised complex behaviour change interventions at speeds beyond conscious awareness. However, there is a substantial gap between the techniques that have been shown to bring about behaviour change and the technologies that are purported to bring about behaviour change. In this talk, I will elaborate on this behavioural science-engineering gap and present work that focuses on how one behaviour change technique (implementation intentions, Gollwitzer, 1999) brings about meaningful and sustained changes in multiple important behaviours (e.g., dietary intake, alcohol consumption, self-harm) that is deliverable via old, new and future technologies.