Professional Activities
Conference Roles
- American Marketing Association (AMA) Winter Conference, Reviewer, by Invitation (Phoeniix, AZ, USA, 2025)
- American Marketing Association (AMA) Summer Conference, Reviewer, by Invitation (Chicago, USA, 2025)
- American Marketing Association (AMA) Marketing and Public Policy Conference, Reviewer, by Invitation (Washington, DC, USA, 2025)
Examination Roles
- Keele University, BSc. Marketing (UG, 2025 - present)
External Administrative or Committee Roles
- External Adviser and PG Programme Reviewer, MSc. Marketing Management, MSc. Digital Marketing, and MSc. Marketing Analytics, Invited (University of Southampton, 2025)
Internal Administrative or Committee Roles
- Director of Studies, MSc. Advanced Marketing (School / Institute, 2023 - present)
Professional Body Memberships
- British Academy of Management (BAM) (Member, 2025 - present)
- Higher Education Academy (Advance HE) (Fellow, 2025 - present)
- Chartered Institute of Marketing (CIM) (Affiliate Professional Member, 2024 - present)
- Association for Netnographic Research (ANR) (Member, 2023 - present)
- Academy of Marketing (Member, 2014 - present)
Publication Reviews
- Reviewer, Invited (Developing Academic Practice, Pre-publication)