About
Daniela Pirani is a Senior Lecturer in Marketing. Her research focuses on consumer culture, gender and sustainability.
She is a module leader in Integrated Marketing Communications for the MSc Marketing, where she also taught Consumer Behaviour, and she is involved in the MSc Advanced Marketing. Previously, she worked as a Teaching Assistant at Royal Holloway University of London, where she completed her PhD thesis on iconic brands and family consumption.
Daniela has published on brand practices (European Journal of Marketing), the invention of marketplace traditions (Business History), and the temporality of family consumption (Sociology). She has also published on queer theory (Marketing Theory) and plant-based diets (Feminist Media Studies). In terms of methodology, Daniela has published on the micro-ethics of researching family consumption (Qualitative Market Research). Her research is also published in edited books: The SAGE Handbook of Consumer Culture (SAGE), Feminist Food Studies (Canadian Scholars) and The Routledge Companion to Marketing and Feminism (Routledge, along with ULMS feminist collective. She has contributed to the book Italian Breakfast (Phaidon).
She founded and chairs the Feminist Reading Group, an international and interdisciplinary study group which invites international scholars in marketing and management to discuss their work.
- queer and feminist theory
- gender equality and inequality in the marketplace
- food consumption and sustainability
- archive and digital archive research