Research outputs
Selected research outputs
2025
The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products
Song, J. F., Fan, L. S., & Jiang, Y. (2025). The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products. JOURNAL OF MARKETING, 19 pages. doi:10.1177/00222429251383926
When Brand Activism Threatens Consumers’ Identity: An Investigation of System-Threat Activism
Liao, Q., Byrom, J., Guenther, M., & Song, J. F. (2025). When Brand Activism Threatens Consumers’ Identity: An Investigation of System-Threat Activism. In American Marketing Association (AMA) Winter Conference. Phoenix, AZ, US.
2023
The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth
Huang, J. C., Song, J. F., & Jiang, Y. (2023). The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth. In European Association for Consumer Research. Amsterdam, Netherlands.
Embedding employability into the Marketing curriculum- the case of a mock assessment centre
Al-Abdin, A., Song, J., McCaul, M., McGee, J., & Nelson, C. (2023). Embedding employability into the Marketing curriculum- the case of a mock assessment centre. In Academy of Marketing Conference 2023. Birmingham.
The negative handmade effect: How and why control deprivation thwarts desire for handmade products
Song, J. F., He, D., & Jiang, Y. (2023). The negative handmade effect: How and why control deprivation thwarts desire for handmade products. PSYCHOLOGY & MARKETING, 40(7), 1431-1445. doi:10.1002/mar.21812
2022
The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments
Song, J. F., Xu, F. K., & Jiang, Y. (2022). The Colorful Company: Effects of Brand Logo Colorfulness on Consumer Judgments. Psychology and Marketing, 39(8), 1610-1620. doi:10.1002/mar.21674
Mitigating the Negative Effects of Service Failure through Customer Identification
Song, J. F., Huang, J. C., & Jiang, Y. (2022). Mitigating the negative effects of service failure through customer identification. PSYCHOLOGY & MARKETING, 39(4), 715-725. doi:10.1002/mar.21615