Photo of Dr John Byrom

Dr John Byrom

Senior Lecturer in Marketing Marketing (ULMS)

Teaching

Summary

John’s interest in, and engagement with, pedagogical issues stems from his initial involvement taking seminar groups whilst in the first year of his PhD. Subsequent to that, he was an early member of the Institute for Learning and Teaching in Higher Education (now the Higher Education Academy, of which he is a Fellow) and then gained teaching qualifications from the Open University and the University of Tasmania.

John has significant experience of teaching at all levels from first year undergraduate to PhD, as well as on executive education programmes for major organisations such as J Sainsbury and B&Q. Previously, he has delivered various marketing and strategy courses on transnational education programmes at the undergraduate level in Singapore and China; as well as MBA teaching in the USA, Hong Kong, China, Singapore and the UAE.

He has also supervised several PhD and DBA candidates to successful completion, as well as numerous MSc dissertations and MBA projects.

John has taught research methodology to both undergraduates and postgraduates. For his work in developing the teaching of research methods at the University of Tasmania, he received the Faculty of Business Teaching Award.