Module Details |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | MARKETING LIVE MUSIC | ||
Code | MUSI540 | ||
Coordinator |
Dr SGE Murray Music Samuel.Murray@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 7 FHEQ | First Semester | 15 |
Aims |
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1. To develop an awareness in students of the complexities of the contemporary music market. 2. To introduce students to the practices and processes involved and engaged in addressing the central need for venues, events and music organisations to develop and sustain audiences. 3. To introduce students to the methods utilised by music organisations to attract audiences to a diverse range of music events. 4. To introduce students to the need for and methods used by various music institutions to identify and consolidate stake-holders. 5. To encourage students to create their own opportunities for learning through interaction with the music sector. |
Learning Outcomes |
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(LO1) Students will be aware of the complexity of the market for live music performances. |
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(LO2) Students will be able to critique and apply methods for identifying potential audience members. |
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(LO3) Students will be able to generate strategies for targeting specific audience segments. |
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(LO4) Students will be able to describe and evaluate the operational demands on a music institution in regard to developing audiences |
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(LO5) Students will be able to appraise and evaluate the core tasks and responsibilities of personnel charged with audience development. |
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(LO6) Students will be able to identify and theorise the need for a range of funding sources in sustaining music institutions. |
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(S1) Business skills and customer awareness. |
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(S2) Information and digital literacy. |
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(S3) Critical thinking |
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(S4) Writing skills |
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(S5) Presentation skills |
Syllabus |
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Music Markets and Music Audiences. Sustaining and developing an audience. Marketing and promoting music events of differing kinds. Identifying and meeting stakeholder needs. |
Teaching and Learning Strategies |
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Teaching Method 1 - Lecture Self-directed learning: Review of lecture materials, reading literature on the reading list, research, assessment tasks and engaging with local live music scene. |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
24 | |||||
Timetable (if known) | |||||||
Private Study | 126 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Presentation Description: Group presentation of marketing plan There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. Min: 9 mi | 10 | 30 | ||||
Report There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 70 |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |