Provide students with an introduction to promotion, marketing and distribution practices within contemporary music industries.
Encourage creativity and entrepreneurship in students' own creative practice.
Encourage team-work, problem-solving and resilience skills.
Develop ‘real-world’ music industries employability skills.

(LO1) Demonstrate skills in popular music promotion, marketing and distribution.

(LO2) Analyse with a developed conceptual grasp current promotion, marketing and distribution strategies as employed within the music and creative industries.

(LO3) Demonstrate a developed understanding of issues impacting record label work.

(LO4) Critically engage with academic research relating to popular music promotion, marketing and distribution.

(LO5) Apply the critical skills developed throughout the module to their own creative practice.

(S1) Communication skills.

(S2) Problem solving/critical thinking/creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S3) Management of time, resources and people.

(S4) Media literacy online critically reading and creatively producing academic and professional communications in a range of media.

(S5) Working professionally in groups and individually.

Topics will include: contemporary music industries promotion, marketing and distribution practices; developing professional practice and networks; retail environments; audio (and audio-visual) cultures and contexts.
Students will be expected to apply these issues and approaches to their work on the label, working independently and as part of a team.
The course will also include guest talks from practitioners within the field.

Teaching Method 1 - Lecture
Description: Lectures introduce core concepts and material. Over 12 weeks.
Attendance recorded: Yes

Teaching Method 2 - Seminar
Description: Seminars will be based around the discussion of weekly reading and provide further discussion of key themes. Over 12 weeks.
Attendance recorded: Yes

Schedule directed student hours: 24 lecture, 12 seminar

Unscheduled directed student hours: 114

Self-directed learning: Self-directed learning hours are spent undertaking class reading and preparing project materials.

Attendance recorded: Yes

Notes: Authentic assessment will be used throughout this module. Students will have an opportunity to complete practical work through the album release assessment and then have an opportunity to reflect on their professional practice through the second assessment.

Description of how self-directed learning hours may be used: Group work, study, label and market fieldwork and r esearch