1) This module seeks to provide the student with the ability to understand the key day-to-day operational, logistical and management challenges inherent in working in the Beatles heritage and tourism sector;
2) This module seeks to enable students to create and communicate specific narratives of Beatles history and information to a range of audiences
3) This module aims to support a wider agenda of developing and analysing quantitative and qualitative sector data with an aim towards understanding the demographics of Liverpool’s Beatles tourism and heritage industries
4) This module aims to enable students to apply sector-specific knowledge acquired through the placement to undertaking or continuing a career in tourism, heritage, leisure, music industry and allied arts-based professions
5) This module will embody an approach to teaching and learning that will contribute new, research, knowledge and perspectives about the Beatles, their story , history and legacy.

(LO1) Students will be able to understand the key day-to-day operational, logistical and management challenges inherent in working in the Beatles heritage and tourism sector.

(LO2) Students will be able to create and communicate specific narratives of Beatles history and information to a diverse range of audiences and visitors across the tourism, heritage and music sectors

(LO3) Students will be able to evaluate quantitative and qualitative sector data with an aim towards understanding the demographics of Liverpool’s Beatles tourism and heritage industries.

(LO4) Students will be able to apply sector-specific knowledge acquired through the placement with the aim of undertaking or continuing a career in tourism, heritage, leisure, music industry and allied arts-based professions.

(LO5) Students will be able to understand and contribute new, research, knowledge and perspectives about the Beatles, their story, history and legacy.

(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty developed by addressing the nature of, and challenges encountered through, managing music outcomes in real time with real objectives.

(S2) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations developed in the workplace, of necessity but also classroom discussion and written work to promote these skills and attributes.

(S3) Information literacy online, finding, interpreting, evaluating, managing and sharing information
How this is developed by addressing the marketing needs of a large organisation, its internal communication needs and in support of academic research underpinning the work placement experience.

(S4) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning developed by classroom discussion, supervision meetings and written work promoting these skills and attributes.

(S5) Media literacy online critically reading and creatively producing academic and professional communications in a range of media developed by addressing the marketing needs of an organisation.

(S6) Positive attitude/ self-confidence A 'can-do' approach, a readiness to take part and contribute; openness to new ideas and the drive to make these happen developed by taking part in a varied work placement involving participation in different departments of a Beatles/arts organisation.

(S7) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions developed by taking part in a varied work placement involving participation in different departments of a Beatles/arts organisation.

(S8) Self-management, readiness to accept responsibility (i.e. leadership), flexibility, resilience, self-starting, initiative, integrity, willingness to take risks, appropriate assertiveness, time management, readiness to improve own performance based on feedback/reflective learning/ developed by taking part in a varied work placement involving participation in different departments of a Beatles/arts organisation.

(S9) Team (group) working respecting others, co-operating, negotiating / persuading, awareness of interdependence with others developed by taking part in a varied work placement involving participation in different departments of a Beatles/arts organisation.

The content of this module will be the work undertaken with the placement partner. In broad terms, student will have hands-on and first-hand experience learning about elements including: audiences and markets; marketing, branding and development; media, communication and education; and retail, applied business activity and management.

Students will work on-site, supervised by placement partner staff for 100 hours, supported by 10 one-hour supervision meetings with academic staff. Students will keep a reflective diary of the work they undertake on-site. In turn, these reflections, as well as discussion consultation and guidance from both placement partner staff and academic advisor will support the creation of a sector report on Liverpool’s Beatles heritage, informed by and through the work placement. Where necessary, a blended, hybrid pattern of face-to-face and/or online learning will be adopted.

Scheduled directed student hours: 110 (100 work placement hours & 10 supervision meetings)
Attendance recorded: No
Self-directed learning hours : 490