Module Details
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title ENTERPRISE STUDIES
Code MNGT414
Coordinator Mr DG Hibbert
Mechanical, Materials & Aerospace Eng
Dan.Hibbert@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2017-18 Level 7 FHEQ Second Semester 7.5

Aims
  • To introduce the student to various aspects of entrepreneurial activity
  • To develop a knowledge and understanding of enterprise related concepts, legislation and current development tools.
  • To stimulate an appreciation of modern enterprise challenges and the importance of entrepreneurial activity in relation to organisational success.


Learning Outcomes

On successful completion of the module, students should be able to demonstrate knowledge and understanding of the key aspects of enterprise activities (Marketing, Management of Technology, Entrepreneurship, Business Planning, Legislation, Ethics).

On successful completion of the module, students should be able to demonstrate knowledge and understanding of theory on technology assessment and competitive positioning.

On successful completion of the module, students should be able to demonstrate knowledge and understanding of the relationships between innovation, technology and commercial viability.

On successful completion of the module, students should be able to demonstrate knowledge and understanding of the main differences between general management and enterprise processes.

On successful completion of the module, students should be able to demonstrate knowledge and understanding of the process of business planning and financing new business start-ups.


On successful completion of the module, students should be able to demonstrate knowledge and understanding of the modern approach to innovation management and professional ethics.

On successful completion of the module, students should be able to demonstrate ability in applying knowledge of the above topics to describing and explaining the concepts and processes in the syllabus.

On successful completion of the module, students should be able to demonstrate ability in applying knowledge of the above topics to analysing technology opportunity and value propositions.

On successful completion of the module, students should be able to demonstrate ability in applying knowledge of the above topics to preparing of business plans.

On successful completion of the module, students should be able to demonstrate ability in applying knowledge of the above topics to dealing with ambiguity.

Syllabus
1 

1 Entrepreneurship, Intrapreneurship and the Enterprise Economy Module introduction. Entrepreneurship definitions and discussion. The character of the enterprise economy. The knowledge based networked economy.

2 The Business Plan/Investment Proposal Part I

The process of business planning and the construction of an investment proposal.

3 Sources of Innovation and Opportunity

Market research, technology analysis, innovation management and new product concept generation. Businesses as solution generators, makers and supporters.

4 The Business Plan/Investment Proposal Part II

T he process of business planning and the construction of an investment proposal.

5 Business Environment Analysis

Competitiveness analysis. Competition analysis. Industry analysis. Customer and market research.

6 Business Legal and Regulatory Framework with Ethics

IPR, patents, design protections, trademarks and logos, business constitutions, Directors’ duties and responsibilities. The legal regulatory framework for health and safety, environment protection, employment, data security.

7 Organisational Design

Organisation structure, organisation types, generic strategies, value chain, top down design, business objectives cascading. Business definitions, competency, knowl edge profiles. Job design. Standard practices.

8 Business Finance

Cash flow, investment, profit and loss, balance sheet.

9 Marketing

The basics of marketing and promotion.

10 Implementing the Plan and Managing Technology

The managing process. Managing change. Maintaining and improving performance. Relationship between learning, problem solving and performance improvement. Recruitment and selection. Efficient technology management in the modern business environment.

11 Group Presentations

Oral delivery of the technology based business plan.

12 Group Presentations

Oral delivery of the technology based business plan.

 

Teaching and Learning Strategies

Lecture -

Tutorial -


Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 18

   6

       24
Timetable (if known)              
Private Study 51
TOTAL HOURS 75

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework    S2, Wk 10  70  Yes  Standard UoL penalty applies  Technology-based Business Plan 
Coursework  45 Minutes  S2, Wk09 - Wk10  30  Yes  Standard UoL penalty applies  Group Presentation: Notes (applying to all assessments) Assignment: Technology-based Business Plan This work is not marked anonymously. Group Presentation: Technology Based Business Plan This work is not marked anonymously.  

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List: