ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Sports Business in Practice | ||
Code | MGTK705 | ||
Coordinator |
Dr DS Parnell Marketing (ULMS) D.Parnell@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 7 FHEQ | Whole Session | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
MGTK700 Leadership in Sport; MGTK701 Global Context of Sports Business |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
2 |
24 |
26 | ||||
Timetable (if known) | |||||||
Private Study | 124 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Presentation discussion Reassessment Opportunity: Yes, via a 350 word reflective report Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: Yes | 0 | 10 | ||||
Individual report Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: Yes | 0 | 60 | ||||
Video case study Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: No | 10 | 30 |
Aims |
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The module aims to: Enable students to synthesise concepts and theories from the breadth of sport business disciplines in order to critical evaluate practice within a range of sports organisations; Introduce students to the practical sports business environment; Develop reflective students that understand both the 'know-how' and 'know-why' functions of sports industries; Develop confident students, able to adapt and apply their knowledge to a range of contexts. |
Learning Outcomes |
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(LO1) Students will be able to discuss the key reasons for differences in business practice within the sport industry, and identify overarching issues that impact on them. |
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(LO2) Students will demonstrate the ability to synthesise and critique theories and concepts from a breadth of sport business disciplines in order to appraise sport business practice. |
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(LO3) Students will be able to reflect critically on their own values, attributes and practice with regard to future career aims. |
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(LO4) Students will develop a sustainable appreciation of sports business practice to inform future management decision making. |
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(LO5) Students will be able to formulate alternative forms of 'practice' that are theoretically informed, and could be used to inspire more ethical and responsible sports business practice. |
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(S1) A problem solver. |
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(S2) Organised and able to work under pressure. |
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(S3) An excellent verbal and written communicator. |
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(S4) Internationally aware. |
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(S5) A lifelong learner. |
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(S6) Ethically aware. |
Teaching and Learning Strategies |
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The module will primarily be delivered through eight e-lectures/seminars. Individual online tasks and discussion boards will be used to develop students’ learning; these will be moderated by the module tutor to provide feedback. Students will also be directed to key academic and practitioner readings to further develop their learning. Description: The e-Lectures/seminars will equate to 3 hours/week over 8 weeks, undertaken asynchronously. Attendance Recorded: Yes – tracked via the learning platform. Additionally, one scheduled synchronous seminar will be delivered (if there are issues with time zones another seminar will be provided). Scheduled Directed Student Hours: 2 hours Description: The scheduled seminar will equate to 2 hours undertaken synchronously. The date and time of the seminar will be confirmed at the start of the module. Attendance Recorded: Yes – tracked via the learning platform. Self-Directed Learning Hours: 124 hours Description: This will involve directed and independent reading, independent research into sports organisations and assessment preparation. |
Syllabus |
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Business practices will be critically evaluated in a range of organisations using guest speaker videos and case studies. These will include: Private sport businesses; A particular focus will be on the following themes: The key themes of digital practice in sport organisations, fan engagement and sponsorship activation introduced in the module ‘Sports Marketing and Sponsorship, will be developed and explored through analysing business practice within the range of sports organisations examined in the module. Contemporary issues: the study of business practice within sports organisations will highlight the key issues that are impacting on them. Consequently these will be determined according to the business environment at the time of the module delivery and the innovative practices being used to address them. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |