ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title SPORTS ECONOMICS AND ANALYTICS
Code ULMS861
Coordinator Dr J Tena Horrillo
Economics
J.Tena-Horrillo@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2024-25 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 10

 10

       5

 25
Timetable (if known)              
Private Study 125
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment.  0    100       

Aims

The module aims to:

Provide students with basic analytical tools to understand economic problems using sports economics as a laboratory;

Explore the causes and consequences of a managerial change on ‘sports performance’ (business and athletic);

Enable students to accurately predict the demand for sport as required in management practice;

Inspire students to think critically and draw on concepts derived from the economics of crime, using information from sports economics, to develop more ethically reflexive management practice.

Learning Outcomes

(LO1) Be able to interrogate and critically evaluate key contemporary issues regarding sports business and associated industries based on economic data and analysis;

(LO2) Be able to critique sports business practice, and make justified recommendations based on data analytics;

(LO3) Be able to critically analyse, and synthesise a range of (possible conflicting) ideas derived from sports economics through formal and informal written and verbal communication mediums;

(LO4) Be able to use secondary data and economic principles to suggest, and justify alternative courses of sports business practice;

(LO5) Be able to use economics and data analytics to inform and develop practices in other areas of sports business such as marketing, sponsorship, and the use of social media.

(S1) Quantitative/ statistical analysis and interpretation of economic data. There will be a couple of lectures explicitly devoted to this skill. Students will need to apply these skills to understand parts of the remaining lectures.

(S2) Research skills (secondary data collection and synthesis). Developed during discussion sessions.

(S3) Academic writing. Developed during lectures and discussion sessions.

(S4) Problem solving skills. Developed during lectures and discussion sessions.

(S5) Commercial awareness. Developed during lectures and discussion sessions.

Teaching and Learning Strategies

2 hour lecture x 5 weeks
2 hour seminar x 5 weeks
1 hour asynchronous learning x 5 weeks
Self-directed learning x 125 hours

Syllabus
 

Sports Analytics:
The need for analytical thinking;
Data visualisation;
Regression;
Forecasting in sport;
Rating players.

Sports Economics:
Why study sports economics? Not because it’s big business!
The American and European models of sport;
Consumer demand forecasting and analytics;
Modelling sport and TV audience;
Analysis of players', team, club (brand) behaviour;
Causes and consequences of managerial change;
Corruption in sport.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.