ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title TOURISM
Code MKIB337
Coordinator Professor PA Hunter-Jones
Marketing (ULMS)
P.Hunter-Jones@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2024-25 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
ULMS101 FUNCTIONS OF BUSINESS I; ULMS102 FUNCTIONS OF BUSINESS II 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

 5

         29
Timetable (if known)              
Private Study 121
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 2: Written Unseen Examination Assessment Type: Written Exam Duration: 2 hours Weighting: 70% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL Penalty Appl  2    70       
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 1: Individual Essay Assessment Type: Coursework Size: 2000 words Weighting: 30% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonym  0    30       

Aims

The aim of this module is to provide a coherent framework through which the structure, management and organisation of the tourism industry can be understood and the nature of tourism demand explained. The study of tourism depends on and draws from a wide range of disciplines. Consideration of tourism consumer behaviour involves elements of sociology and psychology, whilst concerns for the impacts of tourism cannot be fully understood without reference to economics, geography and planning. Consequently a multi-disciplinary approach will be adopted and the inter-relationships explored.

Learning Outcomes

(LO1) Define and analyse the nature of contemporary tourism demand

(LO2) Understand factors influencing the tourist experience

(LO3) Understand the structure, management and organisation of the Tourism Industry

(LO4) Understand the role of tourism in the economic development of a country

(LO5) Appraise the practical implications of the wider impacts of tourism including, environmental, social and cultural impacts

(LO6) Identify a range of issues, current and future, facing the Tourism Industry

(S1) Problem-solving skills

(S2) Commercial awareness

(S3) Communication skills

(S4) International awareness

(S5) Lifelong learning skills

(S6) Ethical awareness

Teaching and Learning Strategies

Teaching Method 1 - Lecture
Scheduled Directed Student Hours: 24
Attendance Recorded: Yes

Teaching Method 2 - Seminar
Scheduled Directed Student Hours: 5
Attendance Recorded: Yes

Self-Directed Learning Hours: 121
Description: The module involves a range of teaching strategies including lectures, student-led seminars, case studies and guest lectures. Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles. Independent research and study will be encouraged throughout to complement group work activities. Student-led seminars will facilitate the sharing of knowledge and experiences of cohort members.

kills/Other Attributes Mapping

Skills / attributes: Ethical awareness
How this is developed: Tutorials
Mode of assessment (if applicable): Coursework and Examination

Skills / attributes: Lifelong learning skills
How this is developed : Tutorials
Mode of assessment (if applicable): Coursework and Examination

Skills / attributes: International awareness
How this is developed: Lectures
Mode of assessment (if applicable): Examination

Skills / attributes: Communication skills
How this is developed: Tutorials
Mode of assessment (if applicable): Coursework and Examination

Skills / attributes: Commercial awareness
How this is developed: Lectures
Mode of assessment (if applicable): Examination

Skills / attributes: Problem-solving skills
How this is developed: Tutorials
Mode of assessment (if applicable): Examination

Syllabus
 

Conceptual and technical definitions of tourism;

Tourism demand;

Tourism consumer behaviour;

The tourism industry: structure and organisation (including public, private and voluntary sector);

The travel and tourism product;

The impact of tourism: economic; environmental; social; cultural;

Management and reconciliation of conflict;

Factors influencing the future development of the industry: national and global.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.