ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Professional and Academic Skills for Marketing | ||
Code | MKIB115 | ||
Coordinator |
Dr RC Spence Marketing (ULMS) Rachel.Spence@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 4 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
12 |
36 | ||||
Timetable (if known) | |||||||
Private Study | 114 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 3: Personal Review (Written Skills Reflection and Personal Development Plan) Assessment Type: Coursework Size: 2500 words maximum (Written Skills Reflection: 1000 words; Personal Developm | 0 | 50 | ||||
Assessment 2: Practical Assessment – Part Two (Group Presentation) Assessment Type: Presentation Presentation duration: 10 minutes maximum Weighting: 25% Reassessment Opportunity: Yes Anonymous A | 10 | 25 | ||||
Assessment 1: Practical Assessment – Part One (Group Poster) Assessment Type: Coursework Size: A1 Poster (or equivalent) - No maximum word count Weighting: 25% Reassessment Opportunity: Yes Penal | 0 | 25 |
Aims |
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The module aims to provide a solid base of academic and professional skills required for success at university and in the graduate career market. |
Learning Outcomes |
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(LO1) Students will be able to demonstrate skills in sourcing and referencing data. |
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(LO2) Students will be able to apply appropriate approaches to analysing data, interpreting findings and developing an argument. |
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(LO3) Students will be able to demonstrate how to communicate to different audiences, including academic and professional. |
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(LO4) Students will be able to discuss their personal academic goals and how these fit with a professional future. |
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(LO5) Students will be able to demonstrate the ability to work in teams and manage time effectively in a stressful environment. |
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(S1) A team player |
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(S2) An excellent verbal and written communicator |
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(S3) Organisational skills and able to work under pressure |
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(S4) IT skills |
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(S5) Lifelong learning skills |
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(S6) Numeracy |
Teaching and Learning Strategies |
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Teaching Method: Lecture Skills/Other Attributes Mapping Skills / Attributes: A team player Skills / attributes: An excellent verbal and written communicator Skills / attributes: Organisational skills and able to work under pressure Skills / attributes: IT skills Skills / attributes: Lifelong learning skills Skills / attributes: Numeracy |
Syllabus |
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1. Transition to Higher Education (reflection on skills, development of independent learning, expectations of HE); 2. Developing academic scholarship (reading, taking notes, searching databases, reading academic articles, essay writing, report writing, referencing, critical thinking) 3. Team work and cultural awareness 4. Presenting professionally 5. Professional behaviour (business communications and etiquette) 6. Report writing (communicating ideas concisely to different audiences, using evidence, writing an Executive Summary) 7. Using technical software 8. Using quantitative data and qualitative data 9. Reflective practice 10. Networking and graduate insights – programme-specific |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |