ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Design Thinking in Marketing | ||
Code | ULMS887 | ||
Coordinator |
Dr RS Ashman Marketing (ULMS) Rachel.Ashman@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 7 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
10 |
10 |
5 |
25 | |||
Timetable (if known) | |||||||
Private Study | 125 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Individual design thinking infographic. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 30 | ||||
Design thinking report. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 70 |
Aims |
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This module aims to provide students with a nuanced and critical understanding of the contemporary marketing environment, enabling them to ‘think in solutions’ when approaching problems of strategic importance to marketing managers and society. Specifically, the module aims to: Provide students with an understanding of design thinking, its application to the marketing function and how it can be operationalised; Enable students to critically evaluate contemporary, research led marketing topics by working with live case studies of impactful and theoretically sophisticated research; Provide students with the skills to identify how design thinking can be used to create positive change within marketing and society when applied to particularly difficult problems; Enable students to articulate their ideas through written and visual communications. |
Learning Outcomes |
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(LO1) Students will be able to define design thinking and critically evaluate its role within marketing management in fostering the potential for innovation. |
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(LO2) Students will have critical awareness of key societal issues, how they relate to research projects and how they link to the marketing function. |
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(LO3) Students will be able to critically evaluate the relationship design thinking has with marketing strategies of organisations, both profit and non-profit, online and offline. |
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(LO4) Students will have an in-depth knowledge of marketing theory and how such scholarship can be translated into impactful practice. |
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(S1) Commercial awareness |
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(S2) Ethical awareness |
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(S3) Problem solving |
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(S4) Communication skills |
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(S5) IT skills |
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(S6) Lifelong learning |
Teaching and Learning Strategies |
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2 hour lecture x 5 weeks |
Syllabus |
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Week 1: Marketing and Design Thinking Week 2: Designing Food Innovation Week 3: Charity Marketing Week 4: Serving Vulnerable Consumers Week 5: Visual and Sensory Marketing Week 6: Marketing Independence |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |