ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | RETAIL MARKETING | ||
Code | MKIB230 | ||
Coordinator |
Dr RC Spence Marketing (ULMS) Rachel.Spence@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 5 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
MKIB153 FUNDAMENTALS OF MARKETING |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
6 |
30 | ||||
Timetable (if known) | |||||||
Private Study | 120 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 3: Written Unseen Examination Assessment Type: Written Exam Duration: 2 hours Weighting: 40% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL Penalty Applies An | 2 | 40 | ||||
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 2: Individual Assignment Assessment Type: Coursework Size: 2000 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL Penalty Applies Anonymous | 0 | 50 | ||||
Assessment 1: Individual Video Presentation Assessment Type: Practical Assessment Duration: 8 minutes maximum Weighting: 10% Reassessment Opportunity: Yes Penalty for Late Submission: Standard Uo | 0 | 10 |
Aims |
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The retail industry - namely, the business activity of selling goods or services to the final consumer - is an important element of most developed economies, and employs significant numbers of people. Indeed, the power and influence of major retailers now greatly exceeds that of many manufacturers. The key aim of this module is to provide an appreciation and understanding of the functions and challenges inherent in the management of retail organisations, including the management of a large assortment of products/services, the complexities and risks of selecting new locations and managing a store network, and managing a constant and direct interface with customers. |
Learning Outcomes |
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(LO1) Students will be able to demonstrate an understanding of the role of retailing in developed economies, and define the structure and key characteristics of the retail industry |
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(LO2) Students will be able to evaluate and apply consumer behaviour theory to the choice of stores and goods/services by consumers, and to the choice of suppliers and merchandise by retail buyers. |
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(LO3) Students will be able to evaluate appropriate frameworks for the strategic planning and implementation of retail activities. |
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(LO4) Students will be able to evaluate and apply the evaluative criteria underpinning decisions relating to the location and management of a store network. |
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(LO5) Students will be able to demonstrate an understanding of the nature and range of management decisions taken in the management of the retail marketing mix. |
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(LO6) Students will be able to demonstrate an understanding of a range of international retailing formats and understand how and why internationalisation is relevant in retail marketing. |
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(LO7) Students will be able to demonstrate an understanding of aspects of ethical retailing such as circular economies, sustainable supply chains and cultural change |
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(S1) Adaptability |
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(S2) Commercial awareness |
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(S3) Organisational skills |
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(S4) Communication skills |
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(S5) IT skills |
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(S6) International awareness |
Teaching and Learning Strategies |
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Teaching Method - Seminar Teaching Method : Lecture Self-Directed Learning Hours: 120 Skills/Other Attributes Mapping Skills / attributes: International awareness Skills / attributes: IT skills Skills / attributes: Communication skills Skills / attributes: Organisational skills Skills / attributes: Commercial awareness Skills / attributes: Adaptability |
Syllabus |
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1. The Nature of the Retail |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |