ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | CORPORATE COMMUNICATIONS | ||
Code | MKIB372 | ||
Coordinator |
Dr C McGouran Marketing (ULMS) C.Mcgouran@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 6 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
ULMS101 FUNCTIONS OF BUSINESS I; ULMS102 FUNCTIONS OF BUSINESS II; MKIB153 FUNDAMENTALS OF MARKETING |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
11 |
11 |
1 |
23 | |||
Timetable (if known) | |||||||
Private Study | 127 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1 : Written Report Assessment Type: Coursework Size: 3,000 words – including Executive Summary Weighting: 75% Reassessment Opportunity: Yes Penalty for Late Submission: Standard | 0 | 75 | ||||
Assessment 2: Group work presentation – either recorded or live presentation on a not for profit business Assessment Type: Coursework Size: three minutes per group member Weighting: 25% Anonymou | 0 | 25 |
Aims |
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To increase awareness of the importance of language and communication in the business and management contexts; To develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media) To explore the importance of integrated communications To broaden the understanding of communications within the theory of stakeholder management To apply core comunication and sociolinguistic theory to the business environment |
Learning Outcomes |
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(LO1) understand the function of corporate communications |
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(LO2) demonstrate an appreciation of the key issues and problems associated with corporate communications |
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(LO3) explore methods of evaluating corporate communications, including corporate image |
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(LO4) apply core communication, marketing and sociolinguistic theory to the business environment |
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(LO5) demonstrate an ability to analyse critically and undertake independent research |
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(LO6) develop an ability to write concise reports and opinions, and to communicate ideas effectively |
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(LO7) develop an ability to apply ethical considerations to communications development and implementation |
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(LO8) develop an awareness of international communications approaches so that effective communications is achieved across a variety of markets and consumers |
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(S1) A Team Player |
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(S2) Excellent Communicator Presentation skills – oral via discussions in seminars on report content and proposals |
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(S3) Excellent Communicator - Report writing |
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(S4) Analytical - Reason with numbers/mathematical concepts |
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(S5) Digitally Confident |
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(S6) Commercially Aware - Relevant understanding of organisations |
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(S7) Globally Aware |
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(S8) Resilient and Adaptable - Personal organisation |
Teaching and Learning Strategies |
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Teaching Method: Lecture Self-Directed Learning Hours: 127 Non-modular Requirements Skills/Other Attributes Mapping Skills / attributes: Globally Aware
/ Ethically Aware Skills / attributes: Resilient and Adaptable Skills / attributes: Commercially Aware - Relevant understanding of organisations Skills / attributes: Digitally Confident Skills / attributes: Analytical - Reason with numbers/mathematical concepts Skills / attributes: Excellent Communicator (oral, written and visual) - Report writing Skills / attributes: Excellent Communicator Presentation skills – oral Skills / attributes: A Team Player |
Syllabus |
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The syllabus might change to reflect current trends in the field, but a typical syllabus might look as follows: Introduction - the development of the role of corporate communications in organisations; types of communication strategies and communicative competences; introduction to communication theory; globalisation and electronic communications; Internal communications - organisational, managerial communication structures and systems; employee communications and internal marketing; language and gender; cross- and inter-cultural communication; communication plans; External communications - communicating corporate values - image and identity; corporate advertising; advertising and PR management techniques; political communication; communicating in the public sector; Integrating communications - stakeholder management theory and communications; crisis communications; sponsorship and CSR. Developing personal communication skills – review the format and style of communications across a range of internal and external communications media such as reports, executive summaries and on-line media. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |