ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | SALES AND NEGOTIATION | ||
Code | ULMS217 | ||
Coordinator |
Mr PJ Cowell Marketing (ULMS) P.Cowell@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2023-24 | Level 5 FHEQ | Second Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
6 |
6 3 12 12 |
39 | ||||
Timetable (if known) | |||||||
Private Study | 111 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Video Pitch - Students will be randomly assigned either the role of a ‘buyer’ or a ‘seller’. They must create a video pitch of the position on a provided ‘brief’. Videos - 3 minutes Maximum. | 3 | 50 | ||||
Assessment 2: Sales Proposition Type: Coursework Size: 2000 Words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: Yes | 0 | 50 |
Aims |
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The module aims are to introduce students to the complex field of sales and selling techniques as well as introducing them to a thorough assessment of negotiation skills. These skills are as important to employees as they are to entrepreneurs. This module aims to: 1. Develop an appreciation that achieving sales is the only way in which businesses can flourish |
Learning Outcomes |
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(LO1) Students will be able to develop an appreciation that achieving sales is the only way in which businesses can flourish |
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(LO2) Students will be able to understand how an enterprise that fails to adopt competent selling skills will struggle to survive. |
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(LO3) Students will be able to appreciate that selling is an art and can be learned by everyone. |
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(S1) Problem Solving |
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(S2) Commercial Awareness |
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(S3) Ethical Awareness |
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(S4) Communication Skills |
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(S5) IT Skills |
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(S6) Teamwork |
Teaching and Learning Strategies |
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Teaching Method: Online Asynchronous Learning Materials Teaching Method: Seminars Teaching Method: Drop In Teaching Method: Group Study Self-directed Learning Hours: 111 Skills/Other Attributes Mapping Skills / attributes:
Problem Solving Skills / attributes: Commercial Awareness Skills / attributes: Ethical Awareness Skills / attributes: Communication skills Skills / attributes: IT Skills Skills / attributes: Teamwork |
Syllabus |
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Content will include areas such as: |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |