ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Sports Operations and Events
Code MGTK702
Coordinator Dr SR Minten
Work, Organisation and Management
Year CATS Level Semester CATS Value
Session 2023-24 Level 7 FHEQ Whole Session 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 2



Timetable (if known)              
Private Study 118


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Reflective report Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: Yes    60       
Shared Blog Reassessment Opportunity: Yes, via 1600 word written report that provides an evaluation of a sport event Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment:    40       


The module aims to:

Introduce students to the nature and impact of sports facilities and events at a community, national and international level;

Provide opportunities to critically evaluate and apply key concepts and theories relevant to the operations management of sports facilities and events;

Enable students to apply operations’ theories to practice through undertaking a simulation exercise relating to sport a sports facility or event;

Develop students’ critical understanding of the centrality of sustainability in the operation of sports facilities and events.

Learning Outcomes

(LO1) Students will be able to critically evaluate key concepts and theories of sports operations management and events in order to investigate and inform management practice.

(LO2) Students will be able to understand the typology of sports events and critically appraise their impact and legacy.

(LO3) Students will demonstrate the ability to apply theory to practice in order to analyse and address operational problems relating to a sports facility or event.

(LO4) Students will be able to appraise the sustainability of the operation of sports facilities and events with regard to financial, social and environmental indicators of performance.

(S1) Flexible and adaptable.
The simulation exercise will require students to be flexible and adaptable in order to problem solve and undertake tasks to complete the assessment.

(S2) Commercially aware.
Analysis of teaching cases and the simulation exercise will enhance students’ understanding of the need for commercial acumen when managing the operation of sports facilities and events.

(S3) Problem solving skills.
The simulation exercise will specifically focus on the process of solving a problem within a sports facility or event.

(S4) Numerate.
Students will be required to analyse numeric data as part of the simulation exercise.

(S5) A team player.
The simulation will also require students to work as a group, however learning will be developed through critical reflection on team work within the exercise.

(S6) Organised and able to work under pressure.
The simulation exercise will require students to plan and also work within a time pressured situation.

(S7) An excellent verbal and written communicator.
Students will have to exhibit well developed communication skills in order to complete the simulation.

(S8) Ethically aware.
Students will analyse the significance of sustainability as part of their analysis of a sports event. The simulation exercise will also involve decisions regarding ethical approaches.

(S9) A leader.
Students will need to engage in a leadership process in order to complete the simulation.

Teaching and Learning Strategies

The module will primarily be delivered through six e-lectures/seminars and two online simulation sessions.

The e-lectures/seminars will consist of podcasts covering key concepts and theories on leadership and videos of noteworthy leaders and leadership situations within the sport industry. Individual online tasks and discussion boards will be used to develop and apply learning within the sport industry and the students’ own work contexts. These will be moderated by the module tutor to ensure individual and group feedback, and to support the development of the virtual groups and to foster skills in critical self-reflection. Students will also be directed to key academic and practitioner readings to further develop their learning.

Unscheduled Directed Student Hours: 18 hours

Description: The e-lectures/seminars will equate to 3 hours/week over 6 weeks undertaken asynchronously.

Attendance Recorded: Yes – tracked via the learning platform.

T he two online simulation sessions will require students to be assigned to virtual student groups. Where necessary this will be done based on time zones. Over two weeks of the module the groups will work together to solve issues within a simulation exercise.

Scheduled Directed Student Hours: 4 hours

Description: The online simulation sessions will equate to 4 x 1 hour group tasks over two weeks, undertaken synchronously.

Attendance Recorded: Yes – tracked via the learning platform.

Additionally, one scheduled synchronous seminar will be delivered (if there are issues with time zones another seminar will be provided).
Scheduled Directed Student Hours: 2 hours

Description: The scheduled seminar will equate to 2 hours undertaken synchronously. The date and time of the seminar will be confirmed at the start of the module.

Attendance Recorded: Yes – tracked via the learning platform.

Students will also be directed to analyse inform ation related to the simulation and share their analysis within their group.

Unscheduled Directed Student Hours: 8 hours

Description: The analysis will equate to 4 hours/week over two weeks, undertaken asynchronously.

Self-Directed Learning Hours: 118 hours

Description: This will involve directed and independent reading, independent research into sports organisations and assessment preparation.



Nature, characteristics and impact of sports operations and events: this will draw on the module ‘Global Context of Sport Business’ to explore how the special features of sports impacts on operations. It will also examine sustainability and operations based on the notion of the triple bottom line.

Events management will explore event typology and evaluate the legacy of mega events.

Operations design: this will include facility, event and service design, design of processes and the sport/event experience.

Operations planning: forecasting and capacity management – will examine how sports facilities/events/services forecast demand with regard to effectiveness and efficiency of provision of their activities. It will consider alternative uses of facilities, such as stadia, in order to maximise resources.

Project Management: this will explore how projects are planned and controlled and the different stages involved. Key project planning techniq ues will be reviewed in relation to sports events and the event planning process.

Quality and customer service: definitions and models of service quality will be examined with regard to sport. Case studies will enable students to review how sports organisations ensure a quality experience through operations processes.

Health and safety, risk and security: considers the importance of ensuring any consumer engagement or encounter within a sport service setting is provided in a safe and secure environment and how this is achieved. Current legislation with regards to duty of care and risk assessment for providers will be examined.

Performance measurement and control: objective setting will be examined in relation to the range of sport business operations/events. The dimensions of performance will be discussed including finance, economy, effectiveness, efficiency and equity relating to sports operations. The identification of performance indicators for sports operations wi ll be explored and the need for reliable data in order to measure performance.

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.