ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | THE DIGITAL BUSINESS | ||
Code | EBUS301 | ||
Coordinator |
Dr JA Davies Operations and Supply Chain Management Jennifer.Davies@liverpool.ac.uk |
||
Year | CATS Level | Semester | CATS Value |
Session 2023-24 | Level 6 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
12 |
6 |
18 | ||||
Timetable (if known) | |||||||
Private Study | 120 | ||||||
TOTAL HOURS | 138 |
Assessment |
||||||
EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 2: Coursework Assessment Type: Coursework Size: 2500 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Ass | 0 | 50 | ||||
Assessment 1: Coursework Assessment Type: Coursework Size: 2500 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous As | 0 | 50 |
Aims |
|
To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models. |
Learning Outcomes |
|
(LO1) To understand the basics of business strategy; |
|
(LO2) To understand the capabilities and therefore business capabilities and therefore business strategies enabled by the Internet; |
|
(LO3) To be able to analyse, understand and constructively criticise an existing e-business strategy; |
|
(LO4) To be able to formulate an e-business strategy to help in addressing the strengths, weaknesses, opportunities and threats faced by a business; |
|
(LO5) To have well founded views on the future development of e-business models. |
|
(S1) Problem solving skills |
|
(S2) Commercial awareness |
|
(S3) Organisational skills |
|
(S4) Communication skills |
|
(S5) Lifelong learning skills |
Teaching and Learning Strategies |
|
Teaching Method - Lecture Teaching Method - Seminar Self-Directed Learning Hours: 120 Costs Information: |
Syllabus |
|
The syllabus includes: Technology in Business; An introduction to strategy and models in a general business sense; The evolution of business strategy; Strategic Analysis; Defining e-Business; The Bullwhip effect: The Praxis of Technology in Business; Examples of e-enabled business strategy; Review of contemporary e-business models; Capabilities of the internet and the business capabilities thereby enabled; A methodology for the development of e-business strategy; An exploration of possible future developments of e-business. |
Recommended Texts |
|
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |