ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title STRATEGIC MANAGEMENT AND BUSINESS POLICY
Code ULMS353
Coordinator Dr D Christopoulou
Strategy, IB and Entrepreneurship
D.Christopoulou@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2023-24 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

 6

         30
Timetable (if known)              
Private Study 120
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 2: Individual Business Report Assessment Type: Coursework Size: 3000 words Weighting: 80% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies  0    80       
Assessment 1: Collaborative Report Assessment Type: Coursework Size: 1200 words Weighting: 20% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies An  0    20       

Aims

The module aims:

to examine the basic principles of business strategy and consider alternative perspectives to the subject;

to focus attention on the way strategic decisions are made and the influencing factors;

to provide students with a critical understanding of the strategy process;

to provide students with an understanding of the planning process through environmental and resource analysis;

to provide students with a critical understanding of the concept of scenario planning, option selection and implementation.

Learning Outcomes

(LO1) Students will demonstrate an understanding of the 'strategic management' process

(LO2) Students will be able to think critically and analyse various sources of information relating to the management of strategy and business policy in organizations

(LO3) Students will be able to conduct an internal analysis and identify a company's competitive advantages

(LO4) Students will be able to conduct an external analysis and identify the impact of industry and macro-economic factors to the strategy creation

(LO5) Students will be able to develop and evaluate a variety of business and corporate level strategies

(LO6) Students will be able to research and provide both academic and personal employment-relevant written communication concerning strategic management theories, policies and practices, in a human resource management context

(S1) Flexible and adaptable

(S2) Problem solving skills

(S3) Commercial awareness

(S4) Teamwork skills

(S5) Verbal and written communication skills

(S6) International awareness

Teaching and Learning Strategies

Teaching Method: Seminar
Description: Small group, interactive classes looking at case studies
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method: Lecture
Scheduled Directed Student Hours: 24
Attendance Recorded: Yes

Self-Directed Learning Hours: 120
Description: Lecture slides, further reading, group-work exercises and any other module announcements will be posted on Canvas. You are expected to prepare for and contribute to group discussions throughout the module. You will also be expected to conduct additional reading in preparation for each element of assessment. Attendance of seminar is mandatory and a register will be taken.

There are the following non-modular requirements:
ULMS101 and ULMS102 or ULMS151

Skills/Other Attributes Mapping

Skills / attributes: International awareness
How this is developed: In lectures and seminars by engaging with the taught topics
Mode of assessment (if a pplicable): Collaborative Report and Individual Business Report

Skills / attributes: Communication skills
How this is developed: Via the collaborative assignment students will have to communicate with their team-members
Mode of assessment (if applicable): Collaborative Report and Individual Business Report

Skills / attributes: Teamwork skills
How this is developed: In seminars and in the collaborative assignment
Mode of assessment (if applicable): Collaborative Report

Skills / attributes: Commercial awareness
How this is developed: In lectures and seminars by engaging with the taught topics
Mode of assessment (if applicable): Collaborative Report and Individual Business Report

Skills / attributes: Problem solving skills
How this is developed: Through the case studies discussed in seminars
Mode of assessment (if applicable)

Skills / attributes: Flexible and Adaptable
How this is developed: In seminars and when writing the assignment
Mode of assessment (if applicable): Collaborative Report and Individual Business Report

Syllabus
 

Introduction to Strategy: What is strategy?, Mission, Vision, Strategy Horizon;

External Environments;

Internal Environments;

Technology in the use of Strategy formation (AI etc);

Growth Strategies; Market Penetration, Market Development, Product Development, Diversification;

Evaluating Strategies; Suitability, Acceptability, Feasibility;

Corporate Level Strategy; Strategic Alliance, Merging & Acquisition, Joint Ventures, Integration process;

Global Strategy; Entering a foreign market, location advantage, institutions;

Overview and revision.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.