ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | MARKETING OF SERVICES | ||
Code | KMGT643 | ||
Coordinator |
Dr IR Reid Management School Reidi@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2022-23 | Level 4 FHEQ | Whole Session | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
35 |
10 |
45 | ||||
Timetable (if known) | |||||||
Private Study | 105 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1 Assessment Schedule (When) :Whole Session | 0 | 15 | ||||
Assessment 2 Assessment Schedule (When) :Whole Session | 0 | 20 | ||||
Assessment 3 Assessment Schedule (When) :Whole Session | 0 | 20 | ||||
Assessment 4 Assessment Schedule (When) :Whole Session | 0 | 15 | ||||
Assessment 5 Assessment Schedule (When) :Whole Session | 0 | 20 | ||||
Assessment 6 Assessment Schedule (When) :Whole Session | 0 | 10 |
Aims |
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To introduce students to the current thinking and debate on the service-dominant logic of marketing To develop the consumer perspective on service experiences To identify how sensory perception influences cognitive and affective responses to a service environment |
Learning Outcomes |
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(LO1) Students will be able to engage meaningfully in the goods-dominant versus service-dominant logic of marketing debates Students will be able to understand how consumers use and integrate their resources in the digital age Students will be able to incorporate experiential elements in service design Students will have up-to-date knowledge of consumer perceptions of service quality |
Teaching and Learning Strategies |
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Teaching Method 1 - Lecture Description: Teaching Method 2 - Other Description: |
Syllabus |
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1 Service-Dominant Logic of Marketing : Co-creation of value Consumer experiences and service theatre Organisational and consumer resource integration Ralationships and networks Service Design and Quality Servicescapes and musicscapes Service blueprints Perceived service quality: gaps model and dimensions of service quality |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |