ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title ENTREPRENEURIAL MARKETING
Code ULMS792
Coordinator Dr S Angelidou
Strategy, IB and Entrepreneurship
S.Angelidou@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2022-23 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

12

      6

30
Timetable (if known) 120 mins X 1 totaling 12
 
120 mins X 1 totaling 12
 
      60 mins X 1 totaling 6
 
 
Private Study 120
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Marketing Problem Identification and Solution Report There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When):    50       
Implementation of Marketing Practice Results Account There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When)    50       

Aims

This module aims to integrate entrepreneurship and marketing theory and to examine this integration within the context of the entrepreneurial firm or SME.


Learning Outcomes

(LO1) Students will recognise the importance of the entrepreneurial firm to the global economy;

(LO2) Students will be familiar with all of the dimensions of the marketing and entrepreneurship interface;

(LO3) Students will develop a critical perspective of the characteristics of entrepreneurial management;

(LO4) Students will be able to detail a general framework for developing entrepreneurial marketing;

(LO5) Students will have the ability to analyse the scope and nature of entrepreneurial marketing competencies;

(LO6) Students will understand and have the ability to evaluate the types of network available to entrepreneurs;

(LO7) Students will be familiar with the entrepreneurial nature of personal contact networks;

(LO8) Students will be able to develop and write an entrepreneurial marketing plan.

(S1) Adaptability

(S2) Problem solving

(S3) Numeracy

(S4) Commercial awareness

(S5) Teamwork

(S6) Organisational skills

(S7) Communication skills

(S8) IT skills

(S9) International awareness

(S10) Lifelong learning skills

(S11) Ethical awareness

(S12) Leadership


Teaching and Learning Strategies

2 hour lecture x 6 weeks
2 hour seminar x 6 weeks
1 hour group learning x 6 weeks
120 hours self-directed learning


Syllabus

 

Entrepreneurship and the global economy;

Key developments in management, marketing and entrepreneurship;

The concept of entrepreneurship;

Management in SMEs;

Marketing in the context of SMEs;

Management and marketing competencies;

The marketing and entrepreneurship interface;

Entrepreneurial management;

A general framework for developing entrepreneurial marketing;

Marketing competencies for entrepreneurs;

Networks for entrepreneurs and entrepreneurial marketers;

The entrepreneurial marketing plan.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.