ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | ENTREPRENEURIAL MARKETING | ||
Code | ULMS792 | ||
Coordinator |
Dr S Angelidou Strategy, IB and Entrepreneurship S.Angelidou@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2022-23 | Level 7 FHEQ | Second Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
12 |
12 |
6 |
30 | |||
Timetable (if known) |
120 mins X 1 totaling 12
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120 mins X 1 totaling 12
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60 mins X 1 totaling 6
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Private Study | 120 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Marketing Problem Identification and Solution Report There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): | 0 | 50 | ||||
Implementation of Marketing Practice Results Account There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) | 0 | 50 |
Aims |
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This module aims to integrate entrepreneurship and marketing theory and to examine this integration within the context of the entrepreneurial firm or SME. |
Learning Outcomes |
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(LO1) Students will recognise the importance of the entrepreneurial firm to the global economy; |
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(LO2) Students will be familiar with all of the dimensions of the marketing and entrepreneurship interface; |
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(LO3) Students will develop a critical perspective of the characteristics of entrepreneurial management; |
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(LO4) Students will be able to detail a general framework for developing entrepreneurial marketing; |
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(LO5) Students will have the ability to analyse the scope and nature of entrepreneurial marketing competencies; |
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(LO6) Students will understand and have the ability to evaluate the types of network available to entrepreneurs; |
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(LO7) Students will be familiar with the entrepreneurial nature of personal contact networks; |
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(LO8) Students will be able to develop and write an entrepreneurial marketing plan. |
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(S1) Adaptability |
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(S2) Problem solving |
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(S3) Numeracy |
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(S4) Commercial awareness |
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(S5) Teamwork |
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(S6) Organisational skills |
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(S7) Communication skills |
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(S8) IT skills |
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(S9) International awareness |
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(S10) Lifelong learning skills |
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(S11) Ethical awareness |
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(S12) Leadership |
Teaching and Learning Strategies |
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2 hour lecture x 6 weeks |
Syllabus |
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Entrepreneurship and the global economy; Key developments in management, marketing and entrepreneurship; The concept of entrepreneurship; Management in SMEs; Marketing in the context of SMEs; Management and marketing competencies; The marketing and entrepreneurship interface; Entrepreneurial management; A general framework for developing entrepreneurial marketing; Marketing competencies for entrepreneurs; Networks for entrepreneurs and entrepreneurial marketers; The entrepreneurial marketing plan. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |