ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Marketing Ethics, Sustainability & CSR | ||
Code | MKIB270 | ||
Coordinator |
Dr KE Kerrane Marketing (ULMS) K.Kerrane@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2022-23 | Level 5 FHEQ | Second Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
6 |
30 | ||||
Timetable (if known) |
120 mins X 1 totaling 24
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60 mins X 1 totaling 6
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Private Study | 120 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 2: Open-book Examination Assessment Type: Written Exam, Open Book, Managed by SAS Duration: 2 hours Weighting: 60% Reassessment Opportunity: Yes Penalty for Late Submission: Standard | 2 | 60 | ||||
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1 Group Poster Presentation Assessment Type: Poster presentation Duration / Size: 1 page poster and 15 minute presentation Weighting: 40 % Reassessment Opportunity: Yes Penalty for La | 0 | 40 |
Aims |
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The module aims to provide students with the knowledge and skills to understand ethical concerns in relation to marketing, sustainability, and corporate social responsibility. The module will make students familiar with a range of recurrent issues arising at the interface between ethical marketing, CSR and sustainability. To prepare students to become responsible marketers and citizens, the module seeks to improve students’ skills in identifying and analysing ethical and sustainability-related issues that marketing professionals face. The module contributes to society by enabling students to reflect on how their actions, as well as wider marketing activities, have social, cultural, environmental and economic impacts. Students will develop critical thinking skills which enable them to act in a sustainable, responsible manner, as global citizens and marketing practitioners. |
Learning Outcomes |
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(LO1) Students will be able to identify and discuss the ethical, CSR and sustainability implications of contemporary marketing practices and trends within a global context. |
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(LO2) Students will be able to analyse the role of ethics and sustainability in consumption practices, and understand issues associated with marginalised and vulnerable consumers, consumer empowerment and wellbeing. |
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(LO3) Students will understand a range of theories and tools relating to marketing ethics, CSR and sustainability. |
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(LO4) Students will be able to consider the ethical responsibilities of a marketing practitioner. |
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(LO5) Students will be able to analyse an organisation’s marketing activities in relation to ethical marketing and sustainability. |
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(S1) Ethically Aware |
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(S2) Internationally Aware |
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(S3) An Excellent Communicator |
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(S4) A Team Player |
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(S5) Organised and able to work under pressure |
Teaching and Learning Strategies |
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The module will be delivered through weekly lectures covering key concepts, theories and case examples. These will be supported by 6 seminars, in which students will analyse case studies, engage in collaborative tasks and discussions relating to key marketing, ethical and CSR issues, which will be used to develop and apply learning. Students will also be directed to key academic and practitioner readings to further develop their learning. Teaching Method 1: Lectures Teaching Method 2: Seminars Self-Directed Learning Hours: 120 hours Skills Mapping: Skill 1: Ethically Aware Skill 2: Internationally aware Skill 3: An excellent communicator Skill 4: A team player Skill 5: Organised and able to work under pressure |
Syllabus |
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This module expands on other marketing modules on the programme. For example, the module follows on from MKIB115 Skills for the Marketing Professional, where students develop an awareness of professional skills and are introduced to some issues relating to sustainability, MKIB257 Integrated Marketing Communications, where students examine ethical issues in relation to the production and consumption of advertising campaigns, and MKIB202 Branding, in which students consider the ethical implications of brands. Content will be available through the scheduled learning activities such as lectures and seminars, the VLE (Canvas), videos, case studies, the library, @Reading list. A breakdown of key topics is provided for indicative purposes: • Introduction to Ethics and Marketing Ethics |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |