ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Strategic Business Research for Sport
Code ULMS500
Coordinator Dr DS Parnell
Marketing (ULMS)
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Whole Session 60

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 9




Timetable (if known)              
Private Study 543


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Group Presentation Reassessment opportunity: 2,000 word individual report that provides an analysis of a business case Penalty for late submission: Standard UoL penalty applies Anonymous assessmen  20 minutes    30       
Group Poster Presentation Reassessment opportunity: 1,000 word individual report that provides a reflection on learning from the business case Penalty for late submission: Standard UoL penalty appli  10 minutes    10       
Individual Report Reassessment opportunity: Yes Penalty for late submission: Standard UoL penalty applies Anonymous assessment: No  -7500 words    60       


The aim of this module is to support the development of business analysis and strategic decision making skills, and to demonstrate the ability to research, analyse and present information coherently to support a recommended course of action.

A further aim of the module is to develop critical understanding of how to conduct business research within an academic framework, in order to investigate a strategic issue within the sport business environment, develop supportable conclusions and formulate actionable recommendations that endeavour to address the issue identified.

Learning Outcomes

(LO1) Demonstrate critical awareness of current research related to sport business and management through independent analysis of a relevant sport business issue

(LO2) Select and apply appropriate models, frameworks or tools to provide critical analysis of a sport business case.

(LO3) Research and present convincing and reasoned arguments to formulate solutions for strategic action.

(LO4) Analyse ambiguous information and make reasoned judgements and recommendations within a dynamic and changing sport business environment.

(LO5) Reflect on learning and identify actions for development.

(S1) Adaptability. The management simulation will require students to adapt their thinking with regard to concepts and theories to the realities of the management case. They will also have to adapt their work style in order to work effectively within a group.

(S2) Problem solving skills. Problem solving skills will be developed during the management simulation activity.

(S3) Numeracy. The management simulation will include the analysis of data pertaining to the case.

(S4) Commercial awareness. The management simulation will involve decisions that relate to the commercial outcomes of the business case.

(S5) Teamwork. The management simulation is a group based activity.

(S6) Organisation skills. The management simulation and individual project will require organisation of others and self in terms of time and resources.

(S7) Communication skills. The management simulation will enable the development of interpersonal communication skills. The assessments will require a range of written, visual and oral communication skills.

(S8) IT skills. Developed through the creation of the poster presentation and using digital and electronic sources to undertake research for the management simulation and individual assessment.

(S9) International awareness. Working on the management simulation with group members from different will develop students’ cross-cultural working skills.

(S10) Lifelong learning skills. The individual assessment includes a reflection that will enable students to identify actions for personal development.

(S11) Ethical awareness. The management simulation will include consideration of issues that have ethical implications.

(S12) Leadership. The management simulation will enable students to develop their leadership practice in the group activities.

Teaching and Learning Strategies

Hybrid delivery, with social distancing on campus

Asynchronous learning x 12 hours
Synchronous face to face large group teaching x 9 hours
Virtual labs x 32 hours
Supervision x 4 hours
Self Directed Learning x 543 hours



Engaging with research and assessing research quality
Research methodology
Quantitative Methods
Qualitative and Mixed Methods
Writing a research proposal
Writing up a research project
Analysing the strategic environment for sports organisations
Analysing resources and strategic choices and options for sports organisations
Making, presenting and implementing strategic decisions in sports organisations

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.