ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title THE FOOTBALL BUSINESS
Code ULMS370
Coordinator Dr B Buraimo
Economics
B.Buraimo@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours   6

      12

12

6

36
Timetable (if known)   60 mins X 1 totaling 12
 
      120 mins X 1 totaling 24
60 mins X 1 totaling 12
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Report based on applied theory, data analysis and decision-making Assessment Type: Coursework Size: 3000 words Weighting: 1000% Reassessment Opportunity: No reassessment oppo  -3000 words    100       

Aims

The module aims:
to enhance students’ understanding and knowledge of the key issues surrounding the contemporary football business and associated industries.
to encourages students to apply their knowledge of economics, business and management to the football industry.


Learning Outcomes

(LO1) Students will develop their knowledge and understanding of the key issues surrounding the contemporary football business and associated industries;

(LO2) Students will demonstrate an ability to apply business and management concepts to the football industry;

(LO3) Students will develop their abilities to analyse critically, synthesise ideas and write reports and opinions.

(S1) Problem-solving skills

(S2) Numeracy

(S3) Commercial awareness

(S4) Team-work

(S5) Organisational skills

(S6) Communication skills

(S7) IT skills

(S8) International awareness

(S9) Lifelong learning skills

(S10) Ethical awareness


Teaching and Learning Strategies

Teaching Method – Online Asynchronous Learning Materials
Unscheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method: Large Group Teaching
Scheduled Directed Student Hours: 12
Attendance Recorded: 12

Teaching Method - Seminar
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method: Group Study
Description: Bi-weekly 1 hour session to foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled Student Hours: 6
Attendance Recorded: No

Self-Directed Learning Hours: 114

Skills/Other Attributes Mapping

Skills / attributes: Ethical awareness
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable)

Skills / attributes: Lifelong learning skills
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable): Wri tten Unseen Examination

Skills / attributes: International awareness
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable)

Skills / attributes: IT skills
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable)

Skills / attributes: Communication skills
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable): Briefing Paper

Skills / attributes: Organisational skills
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable): Briefing Paper

Skills / attributes: Team-work
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable)

Skills / attributes: Commercial awareness
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable): Written Unseen Examination

Skills / attributes: Numeracy
How this is develo ped: Lectures and seminars/tutorials
Mode of assessment (if applicable)

Skills / attributes: Problem-solving skills
How this is developed: Lectures and seminars/tutorials
Mode of assessment (if applicable): Written Unseen Examination


Syllabus

 

Developments in football;

Theory of professional sports leagues;

The football product;

Competitive balance in football and sports leagues;

Levelling the playing field: policy initiatives;

Concept of outcome uncertainty;

Outcome uncertainty and consumer demand;

Financial stress in football;

Financial Fair Play: Practice and policy;

Football players’ labour market;

Pay and performance;

Wage disparity;

Stadium attendance demand;

Television contracts;

Broadcasters’ demand;

Television audience demand;

Corruption in Football;

Economics of the World Cup;

Football and marketing;

Football and sponsorship;

Racial discrimination;

Football gambling and betting;

Examination revision.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.