ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title GLOBAL STRATEGIC MANAGEMENT
Code MKIB351
Coordinator Mrs N Balogh
Strategy, IB and Entrepreneurship
Nora.Balogh@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

MKIB225 BUSINESS IN THE GLOBAL ECONOMY; MKIB253 INTERNATIONAL MANAGEMENT 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

6

      6

12

36
Timetable (if known) 60 mins X 1 totaling 12
 
60 mins X 1 totaling 6
 
      60 mins X 1 totaling 6
120 mins X 1 totaling 24
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Individual coursework Assessment Type: Coursework Size: 3000 words Weighting: 100% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies   -3000 words    100       

Aims

To provide conceptual frameworks within which to formulate and analyse global strategy;

To provide practical experience of formulating strategy;

To analyse theory and evidence regarding the configuration and governance of international operations;

To analyse conceptual frameworks within which to frame ethical conduct in international business.


Learning Outcomes

(LO1) Students will be able to explain resource-based and institutional approaches to international strategy

(LO2) Students will be able to explain generic forms of growth and diversification

(LO3) Students will be able to explain the principal forms of internal organisation and governance of multinational enterprises

(LO4) Students will be able to explain the main forms of international entry and growth and when each is likely to be the preferred approach

(LO5) Students will be able to explain how the nature of global production, logistics and distribution have changed and why and how firms can evaluate their preferred configuration

(LO6) Students will be able to explain how competition evolves in international business and how multinational enterprises can maintain and upgrade their competitive strengths

(LO7) Students will be able to explain the nature and form of strategic alliances and when these will be preferred to international mergers and acquisitions

(LO8) Students will be able to explain the key ethical issues facing international businesses and apply appropriate frameworks for framing ethical behaviour.

(S1) Adaptability

(S2) Problem-solving skills

(S3) Numeracy

(S4) Commercial awareness

(S5) Teamwork

(S6) Organisational skills

(S7) Communication skills

(S8) IT skills

(S9) International awareness

(S10) Lifelong learning skills

(S11) Ethical awareness


Teaching and Learning Strategies

Teaching Method: Online Asynchronous Learning Materials
Unscheduled Directed Student Hours: 12
Attendance Recorded: No
Notes: Learning Materials will provide a foundation of theory and evidence to guide independent study of topics covered in the syllabus.

Teaching Method: Synchronous Lecture
Scheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method: Seminar
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes
Notes: Seminars will consider a variety of case studies and discussion questions in order for students to consolidate understanding and explore areas of ambiguity inherent in the module content.

Teaching Method: Group Study
Description: Biweekly 1 hour session to foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled Student Hours: 6
Attendance Recorded: No

Self-Directed Learning Hours: 114 < br/>Description: Students are expected to read and prepare for classes. Please see module handbook for further information.

Non-modular Requirements
MKIB225 or MKIB253

Skills/Other Attributes Mapping

Skills / attributes: Lifelong learning skills
How this is developed: Critical reflection, as in the coursework appendix, is a key way in which lifelong learning is done
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: International awareness
How this is developed: Central to the course
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: IT skills
How this is developed: Required for effective participation in game and production of report
Mode of assessment (if applicable): Individual coursework

Skills / attributes: Communication skills
How this is developed:
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: Organisational skills
How this is developed: Required for effective participation in the game
Mode of assessment (if applicable)

Skills / attributes: Teamwork
How this is developed: Game gives experience of participating in a multicultural team. Not assessed but to be included in the reflective appendix to the report
Mode of assessment (if applicable)

Skills / attributes: Commercial awareness
How this is developed:
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: Numeracy
How this is developed: Simple analysis of financial information
Mode of assessment (if applicable): Individual coursework

Skills / attributes: Problem-solving skills
How this is developed:
Mode of assessment (if applicable): Individual coursework

Skills / attributes: Adaptability
How this is developed: Developed through playing the game and might be reflected on in your reflective appendix to the report
Mode of assessment (if applicable)


Syllabus

 

The concept of the MNE, differences between global and local markets

The industry-based view of the MNE: The macro environment & Pestel model and Porter's five forces

The resource-based view of the MNE: RBV, VRIO, dynamic capabilities and the value chain and SWOT analysis

The strategic view of the MNE: Institutional view and Strategic view

MNE strategies in the global environment : Liability of foreignness and entry modes; The local/global dilemma and 6 ways of entering a market

Working for an MNE

The boundaries of the MNE: MNE organizational structures; Knowledge management & innovation; Strategic alliances; M&A and restructuring

The boundaries of the MNE II: managing activities on firm boundaries:

The MNE and its stakeholders: CSR & stakeholder theory and Global HR


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.