ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Global Corporate Strategy
Code ULMS519
Coordinator Professor ET Maitland
Strategy, IB and Entrepreneurship
E.Maitland@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 6

12

      6

6

30
Timetable (if known) 60 mins X 1 totaling 6
 
120 mins X 1 totaling 12
 
      60 mins X 1 totaling 6
60 mins X 1 totaling 6
 
 
Private Study 120
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Examination There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): 2  24 hours    100       
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Mid-term test. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment.  24 hours         

Aims

To give students conceptual frameworks within which to formulate and analyse global strategy;

To give students practical experience of formulating strategy;

To give students theory and evidence regarding the configuration and governance of international operations;

To give students conceptual frameworks of the role of institutions in the design of a global strategy and their impact on ethical conduct in international business.


Learning Outcomes

(LO1) Explain resource-based and institutional approaches to international strategy.

(LO2) Explain generic forms of growth and diversification.

(LO3) Explain the principal forms of internal organization and governance of multinational enterprises, including an understanding of the process and management of internationalisation.

(LO4) Explain the main forms of international entry and growth and when each is likely to be the preferred approach.

(LO5) Explain how the nature of global production, logistics and distribution have changed and why and how firms can evaluate their preferred configuration.

(LO6) Explain how competition evolves in international business and how multinational enterprises can maintain and upgrade their competitive strengths.

(LO7) Explain the nature and form of strategic alliances and when these will be preferred to international mergers and acquisitions.

(LO8) Explain the key role of institutions in the design of an international strategy to enforce ethical conduct.

(S1) Adaptability. Developed in the reflective appendix to the reports.

(S2) Problem solving skills. Students will exercise their problem solving skills through case study analysis during seminars.

(S3) Numeracy. Students will undertake simple analysis of numerical data.

(S4) Commercial awareness. Students will develop their commercial awareness skills through report preparation and writing.

(S5) Teamwork. Students will develop teamwork skills in preparing for the group report and presentation.

(S6) Organisational skills. Students will develop their skills of personal organisation through seminar preparation and assessed work.

(S7) Communication skills. Students will develop their communication skills through report preparation and writing and the presentation.

(S8) IT skills. Students will develop their IT skills through report preparation and writing.

(S9) International awareness. Development of this skill is central to the module.

(S10) Lifelong learning skills. Students will develop their lifelong learning skills through critical reflection, as in the coursework appendix.

(S11) Ethical awareness. Incorporated in lectures and seminar discussion, as well as an integral element in the report.

(S12) Research skills. Students will develop their research skills through report preparation and writing.


Teaching and Learning Strategies

Hybrid delivery, with social distancing on campus.

1 hour online asynchronous learning per week x 6 weeks
1 hour face-to-face synchronous lecture per week x 6 weeks
2 hour face-to-face seminar every week x 6 weeks
1 hour face-to-face peer-to-peer learning every week (unscheduled) x 6 weeks
Self-directed learning x 120 hours


Syllabus

 

The meaning of strategy and the industry-based approach to strategy;

The resource-based view and the institutional-based view of strategy;

International entry and expansion strategies, product and geographic market diversification, including the key factors in internationalisation by small and medium sized enterprises;

Global competitive dynamics, co-operation versus competition;

The organisational structure and developing capability over time through learning and global R&D;

International alliances, international mergers and acquisition, antitrust and managing the firm's external networks.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.