ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | THE FOOTBALL BUSINESS | ||
Code | ULMS370 | ||
Coordinator |
Dr B Buraimo Economics B.Buraimo@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2019-20 | Level 6 FHEQ | Second Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
5 |
29 | ||||
Timetable (if known) |
120 mins X 1 totaling 24
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Private Study | 121 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 2: Written Unseen Examination Assessment Type: Written Exam Duration: 2 hours Weighting: 75% Reassessment Opportunity: No reassessment opportunity; the reason is detailed below | 2 hours | 75 | ||||
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1: Briefing Paper Assessment Type: Coursework Size: 2000 words Weighting: 25% Reassessment Opportunity: No reassessment opportunity; the reason is detailed below Penalty for Lat | -2000 words | 25 |
Aims |
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The module aims: |
Learning Outcomes |
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(LO1) Students will develop their knowledge and understanding of the key issues surrounding the contemporary football business and associated industries; |
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(LO2) Students will demonstrate an ability to apply business and management concepts to the football industry; |
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(LO3) Students will develop their abilities to analyse critically, synthesise ideas and write reports and opinions. |
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(S1) Problem-solving skills |
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(S2) Numeracy |
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(S3) Commercial awareness |
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(S4) Team-work |
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(S5) Organisational skills |
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(S6) Communication skills |
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(S7) IT skills |
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(S8) International awareness |
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(S9) Lifelong learning skills |
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(S10) Ethical awareness |
Teaching and Learning Strategies |
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Teaching Method 1 - Lecture Teaching Method 2 - Seminar Self-Directed Learning Hours: 121 Skills/Other Attributes Mapping Skills / attributes: Ethical awareness Skills / attributes: Lifelong learning skills Skills / attributes: International awareness Skills / attributes: IT skills Skills / attributes: Communication skills Skills / attributes: Organisational skills Skills / attributes: Team-work Skills / attributes: Commercial awareness Skills / attributes: Numeracy Skills / attributes: Problem-solving skills |
Syllabus |
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Developments in football; Theory of professional sports leagues; The football product; Competitive balance in football and sports leagues; Levelling the playing field: policy initiatives; Concept of outcome uncertainty; Outcome uncertainty and consumer demand; Financial stress in football; Financial Fair Play: Practice and policy; Football players’ labour market; Pay and performance; Wage disparity; Stadium attendance demand; Television contracts; Broadcasters’ demand; Television audience demand; Corruption in Football; Economics of the World Cup; Football and marketing; Football and sponsorship; Racial discrimination; Football gambling and betting; Examination revision. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |