Photo of Professor Sue Bridgewater

Professor Sue Bridgewater BA (Hons); MBA; PhD

Director of Executive Education and Director of the Centre for Sports Business Marketing (ULMS)

Teaching

Football, Sports Management and Sports Marketing, Leadership, Marketing and International Business.

Modules for 2020-21

BECOMING A FOOTBALL EXECUTIVE

Module code: ULMS824

Role: Teaching

Change Management

Module code: EXED537

Role: Module Co-ordinator

Change Management

Module code: EXED536

Role: Module Co-ordinator

Change Management

Module code: EXED535

Role: Module Co-ordinator

Finance

Module code: EXED525

Role: Teaching

Finance

Module code: EXED523

Role: Teaching

Finance

Module code: EXED524

Role: Teaching

Football Finance

Module code: ULMS611

Role: Module Co-ordinator

Football Operations

Module code: ULMS615

Role: Module Co-ordinator

Football Strategy

Module code: ULMS610

Role: Module Co-ordinator

Global Context of Sports Business

Module code: MKBL701

Role: Module Co-ordinator

Global Context of Sports Business

Module code: MGTK701

Role: Module Co-ordinator

INTERNATIONAL FOOTBALL INDUSTRY

Module code: ULMS763

Role: Teaching

Innovation and Entrepreneurship

Module code: EXED540

Role: Module Co-ordinator

Innovation and Entrepreneurship

Module code: EXED539

Role: Module Co-ordinator

Innovation and Entrepreneurship

Module code: EXED538

Role: Module Co-ordinator

International Business

Module code: EXED546

Role: Teaching

International Business

Module code: EXED545

Role: Teaching

International Business

Module code: EXED544

Role: Teaching

LEADERSHIP IN SPORT

Module code: ULMS858

Role: Teaching

Leadership

Module code: EXED520

Role: Teaching

Leadership

Module code: EXED522

Role: Teaching

Leadership

Module code: EXED521

Role: Teaching

MANAGING AND COMMUNICATING THE BRAND

Module code: ULMS540

Role: Module Co-ordinator

Managing People in Football

Module code: ULMS613

Role: Module Co-ordinator

Marketing

Module code: EXED531

Role: Teaching

Marketing

Module code: EXED529

Role: Teaching

Marketing

Module code: EXED530

Role: Teaching

Marketing Yourself in Football

Module code: ULMS612

Role: Module Co-ordinator

Performance Management and Data Analytics

Module code: EXED549

Role: Teaching

Performance Management and Data Analytics

Module code: EXED548

Role: Teaching

Performance Management and Data Analytics

Module code: EXED547

Role: Teaching

Personal Effectiveness

Module code: EXED541

Role: Teaching

Personal Effectiveness for Football Managers

Module code: ULMS614

Role: Module Co-ordinator

SPORTS ECONOMICS AND ANALYTICS

Module code: ULMS861

Role: Teaching

SPORTS MARKETING AND SPONSORSHIP

Module code: ULMS857

Role: Teaching

SPORTS OPERATIONS AND EVENTS

Module code: ULMS859

Role: Teaching

Sports Strategy and Governance

Module code: MKBL708

Role: Teaching

Sports Strategy and Governance

Module code: MGTK708

Role: Teaching

Strategic Business Research for Sport

Module code: ULMS500

Role: Teaching

Strategy and Governance

Module code: EXED528

Role: Teaching

Strategy and Governance

Module code: EXED527

Role: Teaching

Strategy and Governance

Module code: EXED526

Role: Teaching

THE GLOBAL CONTEXT OF SPORTS BUSINESS

Module code: ULMS856

Role: Teaching

Talent Management

Module code: EXED534

Role: Teaching

Talent Management

Module code: EXED533

Role: Teaching

Talent Management

Module code: EXED532

Role: Teaching

Work Based Project

Module code: EXED552

Role: Module Co-ordinator

Work Based Project

Module code: EXED550

Role: Module Co-ordinator

Work Based Project

Module code: EXED551

Role: Module Co-ordinator