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Digital guidelines

Digital at Liverpool

At Liverpool, we make website content with users in mind, so everyone can access it easily. To maintain the quality of the website and meet industry standards, we share guidelines for our digital content creators to follow.

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Woman using a laptop at home

Digital principles

These guidelines are here for anyone involved in or working on digital projects at the University. You can read through our principles to understand how they define the way we create and design content for our website.

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Digital standards

This guide is crafted to assist in the creation of accessible and compelling content for our website. It includes guidelines for web writing, document and form creation, image usage, and video content creation. Adhering to these guidelines ensures a web experience that is user-friendly for all our visitors.

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Accessibility

Our website needs to comply with the WCAG AA standard to ensure usability for individuals with accessibility requirements.