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Innovation and Strategic Entrepreneurship

Code: ULOL704

Credits: 10

Semester: Semester 1

This module seeks to provide students with an understanding of entrepreneurship and innovation, it is designed to give students the skills and expertise they need to gain employment in businesses and organisations. The module seeks to combine specialist teaching about the principles and practice of management and economics with general training in entrepreneurial practice and development. The module will cover key aspects of the entrepreneurial and innovation process as it is practiced in corporate businesses – how and why entrepreneurship happens, how innovation contributes to the ongoing viability and success of companies and the threats from failing to continue to innovate, the enablers and barriers to innovation in large firms, how new patterns of innovation are being adopted by medium and large firms, and how intellectual property is managed in an increasingly open world. In doing so, the module enables students to develop their critical skills and to analyse the internal and external factors that impact on entrepreneurship and innovation and how they intertwine to create success. The module seeks to present an overview of entrepreneurial / innovative activity drawing upon theoretical and applied research sources with a focus on factors which enable and support how we become entrepreneurial. Students will gain an understanding of the types and characteristics of entrepreneurs, how entrepreneurs learn and develop practice and approach opportunities, and the outcomes of this activity.