Communication Skills - In completing the module including the assessed components the student should become aware of and able to identify the centrality of informal communication in music industry. The relevant academic communication skills should also be enhanced. The student should also have developed and demonstrated formal written communication in the form of a cv and cover letter.
Research Skills - especially with regard to the second assignement, a student''s ability to research contemporary music-industrial practice should be improved by staisfactory completion of the module.
Comprehension - the material encountered in the course of the module requires that an individual student''s ability to interpret data of contrasting provenance should be improved.
Critical Thinking - The field is a challenging one and critical thinking is essential to understanding the co-existence of formal and informal elements operationalised in the creation of commercial music outcomes.
Writing Skills - The writing skills of students will develop through enagaging with differeing assigment tasks; the organisation of a case study involves expressive abilities that are in some ways distinct from those involved in responding to an assignment title.
Applied Skills - music industry is a fast-moving and protean field given its now deep implication with the internet and information technology, more widely. Analysing music''s entanglement with not simply music companies but media, internet and IT companies develops the skills associated with media analysis.
IT Skills - a student''s IT skills are enhanced by needing to explore the wide range of practices that are engaged when music companies (and independent musicians) seek a mutually-satisfying commercial relationship with actual and potential customers. It is the co-ordination of musical offer across multiple platforms that defines music business success under current conditions.
Maths Skills - music companies all seek profit from adding value to the work of musicians. In an online environment, data of all kinds are generated that can contribute to the strategies employed by music companies and by individual musicians. Understanding, for example, how individual access to a music ''stream'' generates a royalty must necessarily draw on and stimulate the individual''s ability to apply mathematical knowledge and understanding.
Employability Skills - Employabilty skills should be greatly enhanced through satisfactory completion of the module. Music industry is an opaque field and modular content is aimed to dispel this opacity. Students are empowered profesionally by being encouraged to develop an understanding of the specific blends of informal and formal behaviours asociated with generating commercial music outcomes (recordings, liceneces and performances).