Marketing with a Year in Industry BA (Hons) Add to your prospectus

  • Offers study abroad opportunities Offers study abroad opportunities

Key information


  • Course length: 4 years
  • UCAS code: N501
  • Year of entry: 2018
  • Typical offer: A-level : ABB / IB : 33 with no score less than 4 / BTEC : D*D*D
Marketing banner image
  • Accredited by the Chartered Institute of Marketing (CIM) giving you a head start in a future marketing career

  • Specialist modules including digital marketing, branding, market research, relationship marketing, e-Business and marketing strategy

  • Opportunities to meet and work with local businesses to develop your marketing, networking and employability skills

The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

Taught by staff with a mixture of research and professional backgrounds, you can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.

On the Year in Industry programme you spend Year Three on placement in industry.

Our links with local businesses provide opportunities to network and develop the skills that make our graduates stand out and work in large organisations such as Mediacom, McCann, Accenture, BT as well as smaller companies and specialist marketing agencies. 

Links with Professional Bodies

With excellent teaching and quality content the programme is accredited by the Chartered Institute of Marketing, allowing students the choice of completing specific modules to work towards a CIM L4 Certificate in Professional Marketing and a CIM L6 Diploma in Strategic Marketing. The programme is also accredited by the Chartered Institute of Management Accountants (CIMA).

Department Key Facts

Number of first year students

655 Year One undergraduates across all programmes in 2015

Facts and figures

Accreditation from professional bodies across all our programmes

Why this subject?

Enhance your employability with our co-curricular programme

With the Management School’s unique 'ULMS Extra' programme you will go beyond the core curriculum and have the opportunity to develop your employability and personal networks by participating in specially designed activities, business societies and business competitions.

Reach your full potential

Our committed Student Support team is available to provide learning and development opportunities such as study skills sessions, placement advice, study abroad opportunities and pastoral support to help get the most of your student life and prepare you for the global workplace.

Benefit from our range of industry links and research expertise

We have outstanding links with private and public sector organisations as well as leading academics conducting cutting-edge research which helps shape our innovative curriculum to ensure that you develop knowledge and skills grounded in the real world. 

Gain a global perspective

With a vibrant international learning community you’ll be exposed to business ideas and cultures from the UK and beyond, drawing on a long tradition of commercial acumen in one of the world's truly global cities, still at the heart of international trade and interaction. 

Take advantage of innovative teaching methodologies

Modules are taught using the latest active learning techniques including business simulations, real-world case studies, social media, interactive participation software, lecture capture and real-time financial and business data using our Bloomberg Trading Floor.  

Tailor your studies to suit your interests and career aspirations

Our programmes offer flexibility, choice and opportunities allowing you to pursue your career and life aspirations. See what our current students think about their studies and what some of our graduates are doing now.