Marketing BA (Hons)

Key information


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Our Marketing BA programme is accredited by the Chartered Institute of Marketing (CIM) giving you a head start in a future marketing career. The flexibility of the programme gives you access to a wide range of specialist modules including digital marketing, branding, market research, relationship marketing, e-Business and marketing strategy.

Within the programme, you will have opportunities to meet and work with local businesses to develop your marketing, networking and employability skills.

Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

Taught by staff with a mixture of research and professional backgrounds, you can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society. Our links with local businesses provide opportunities to network and develop the skills that make our graduates stand out and work in large organisations such as Mediacom, McCann, Accenture, BT as well as smaller companies and specialist marketing agencies.

As XJTLU students will join Year 2 at The University of Liverpool, this PDF provides relevant module information for the following programme(s):

Cover for management school 2+2

View our 2+2 Management School brochure.

Programme Year Two

In your second year of study you will take more specialised marketing modules such as Market research, Retail marketing and Branding, alongside business-related modules to further develop your knowledge of the modern business environment.

Upon successful completion of your second year, you will be able to understand and critically evaluate knowledge of business and marketing concepts to diverse organisational contexts using a variety of quantitative and qualitative methods. You will also be able demonstrate the link between entrepreneurship, innovation and business creation from start-ups right up to large multinational organisations.

Programme Year Three

Your final year of study consolidates your knowledge and understanding of marketing and management through a much greater degree of personal study and research. A range of modules that probe more deeply into contemporary issues allows you to pursue areas of study that interest you and benefit your future career plans.

Upon successful completion of your final year, you will be have developed a core level of understanding and knowledge of management theory and practice and understand the key theoretical structures for studying marketing and the consumer.

By understanding how the marketing process interacts with business and management you will further your strategic thinking through the ability to critique critical marketing and ethical issues faced by businesses. Demonstrating a focused knowledge of both business-to-consumer (B2C) and business-to-business (B2B) marketing you will understand the opportunities and challenges that new technologies can bring to marketing.