Marketing BA (Hons)

Key information


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Module details

Programme Year One

The first year will introduce you to both the fundamentals of management studies and the basic concepts and skills necessary for a broad understanding of the marketing environment as well as the professional and academic skills needed for business.

Upon successful completion of your first year, you will be able to understand the baseline concepts relevant to business and management and functional element of marketing management. You’ll be able to use introductory qualitative and quantitative techniques and communicate research findings in the areas of marketing and business as well as develop your employability skills and attributes.

Year One Compulsory Modules

  • Business Statistics (ECON154)
    Level1
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting100:0
    Aims

    The purpose of the module is to provide an introduction to business statistics for the non-specialist.   The course aims to provide a broad understanding of the nature of variability and why it is an issue for managers.   It will also provide students with the ability to derive and understand a variety of graphs and statistics which can be produced in Excel and which provide a means for managers to make intelligent use of statistics in the process of management and decision-making.

    Learning Outcomes

    (LO1) Explain the nature of variability and why it is important for managers

    (LO2) Describe and analyse data using graphs and summary statistics

    (LO3) Explain basic principles of sampling and apply them to management contexts

    (LO4) Model data using standard probability distributions

    (LO5) Describe and analyse attribute data

    (LO6) Explain the nature of random sampling error and the need to place a margin of error around estimates

    (LO7) Calculate a margin of error to place confidence limits on estimates

    (LO8) Explain and interpret control charts and propose appropriate improvement strategies

    (LO9) Analyse the relationship between quantitative variables using simple regression and correlation techniques

    (S1) Numeracy/computational skills - Confidence/competence in measuring and using numbers

    (S2) Numeracy/computational skills - Problem solving

    (S3) Numeracy/computational skills - Numerical methods

    (S4) Numeracy/computational skills - Reason with numbers/mathematical concepts

    (S5) Critical thinking and problem solving - Critical analysis

    (S6) Create and manipulate Excel spreadsheets and create tables and graphs in Excel and export them to Word

    (S7) Use standard data analysis tools in Excel

  • Consumer Behaviour (MKIB155)
    Level1
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    Understanding how customers and consumers really behave has been highlighted as one of the fundamental issues which serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines and compel further research inquiry. This module has been designed to equip students with the knowledge and skills to explore this question. The module aims:
    To provide students with the means to develop a critical appreciation of the theory of consumer behaviour; in particular to evaluate the contribution of this knowledge to our understanding of marketing.
    To enable students to reflect on the relationship of this theory to marketing practice.

    Learning Outcomes

    (LO1) understand the nature and scope of the field of consumer behaviour

    (LO2) evaluate the contribution of cognitive psychology to the development of our understanding of consumer behaviour

    (LO3) identify the dimensions and limitations of a behaviourist perspective on consumer behaviour

    (LO4) evaluate the role and significance of external influences on consumer behaviour, including culture and reference groups

    (LO5) appreciate how an undertanding of consumer behaviour might be used to develop marketing strategy

    (LO6) develop critical perspectives on the use and importance of consumer research

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Organisational skills

    (S4) Communication skills

    (S5) IT skills

    (S6) Ethical awareness

    (S7) International awareness

    (S8) Lifelong learning skills

  • Economic Principles for Business and Markets (ECON127)
    Level1
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    1. To enable students to demonstrate an understanding of the core principles of microeconomics including:
    The dynamic nature of supply and demand;
    The efficient operation of markets and when they fail;
    How firms reach output decisions, interact and attain levels of profit under different market conditions.

    2. To enable students to demonstrate an understanding of the core principles of macroeconomics including:
    The aggregation of demand and supply in the economy to measure an economy's output;
    The business cycle and behaviour and interaction of the big macroeconomic indicators: Growth; Unemployment; Inflation; Balance of payments & Exchange rates;

    3. To enable students to demonstrate an understanding of the global economic environment.

    4. To enable students to understand the impact of modern economics on day-to-day business operations.

    Learning Outcomes

    (LO1) An understanding of the central economic problem (scarcity) and the nature of economics;

    (LO2) An understanding of how the market price of goods and services is determined by supply and demand and how markets respond to changes in circumstances, measures of responsiveness and price control;

    (LO3) An understanding of how firms’ costs of production and revenue are considered to find points of profit maximisation;

    (LO4) An understanding of different Market environments – Specified by degree of competition in industries (perfect competition, monopoly, monopolistic competition, oligopoly); as well as strategic interactions arising such as game theory and price discrimination;

    (LO5) An understanding of why markets fail to achieve social efficiency;

    (LO6) An understanding of the theory of the whole economy 1 (macroeconomic objectives; the national income);

    (LO7) An understanding of the theory of the whole economy 2 (aggregate supply and demand, short-term fluctuations, economic growth);

    (LO8) An understanding of the global economy, the gains from international trade as well as the arguments for restricting trade.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Numeracy

    (S4) Commercial awareness

    (S5) Organisational skills

    (S6) Communication skills

    (S7) IT skills

    (S8) International awareness

    (S9) Lifelong learning skills

    (S10) Ethical awareness

  • Fundamentals of Marketing (MKIB153)
    Level1
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The aim of this module is to provide a grounded appreciation of the utility and universality of a marketing orientation as the process by which organisations align themselves to their operating environment, customers/stakeholders and markets

    Learning Outcomes

    (LO1) Understand the nature of the marketing environment and its relevance for the organisation and marketing practice

    (LO2) Specifically, to be able to undertake an analysis of customer and competitive environments

    (LO3) Understand the fundamental philosophy of marketing and its application in both business and not-for-profit organisations

    (LO4) Identify and be able to apply key marketing concepts to aid marketing and business decisions

    (LO5) Be able to demonstrate an understanding of the practical aspects and processes of marketing

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Numeracy

    (S4) Commercial awareness

    (S5) Teamwork

    (S6) Organisational skills

    (S7) Communication skills

    (S8) IT skills

    (S9) International awareness

    (S10) Lifelong learning skills

    (S11) Ethical awareness

  • International Business Environment (MKIB152)
    Level1
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting100:0
    Aims

    Students will be both introduced to relevant theoretical and conceptual frameworks and given a firm empirical understanding of the international business environment. The module will enable students to understand the challenges of international business and develop their knowledge and skills in the strategic issues multinational firms face.

    The module will also help students become aware of key political, socio-economic, and cultural dynamics and trends that characterize the globalized business environment. Finally, the module will cover the ethical and social responsibility consideration when doing business in a global scale.

    These aims will be achieved via a combination of lectures and seminars.

    Learning Outcomes

    (LO1) Students will be able to develop an understanding of processes of internationalization and globalization

    (LO2) Students will be able to develop an awareness of the activities of multinational firms and their relationship with the international business environment;

    (LO3) Students will be able to develop an understanding of business models and their practical application in different international contexts;

    (LO4) Students will be able to develop the ability to apply theoretical ideas to empirical situations, particularly through an understanding of how business adapts to the international business environment.

    (LO5) Students will be able to develop an understanding of how diversity of moral and ethical norms in foreign locations affects key issues in corporate governance and corporate social responsibility.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) Teamwork

    (S5) Organisational skills

  • Introduction to Accounting and Finance (non-specialist) (ACFI107)
    Level1
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting100:0
    Aims

    1. A framework to allow understanding of the structure and contents of the key financial statements of business organisations;
    2. An understanding of the basic principles of financial accounting;
    3. An understanding of the basic techniques of preparation of such statements;
    4. The ability to analyse firm performance and position using financial ratios;
    5. An understanding of basic costing techniques in order to facilitate managerial decision-making;
    6. Comprehension of the role and structure of budgets in an organisation;
    7. The ability to apply various investment appraisal techniques in order to make capital investment decisions.

    Learning Outcomes

    (LO1) Students will be able to explain the nature and roles of accounting and finance;

    (LO2) Students will be able to identify the main users of accounting and discuss their needs;

    (LO3) Students will be able to distinguish between financial and management accounting;

    (LO4) Students will be able to explain the nature and purpose of the three major financial statements;

    (LO5) Students will be able to prepare simple balance sheets, cashflow statements and profit and loss accounts from relevant financial information;

    (LO6) Students will be able to use ratios to analyse the financial performance and position of a business;

    (LO7) Students will be able to explain the relationship between costs, volume and profit and conduct break-even analysis;

    (LO8) Students will be able to deduce the full cost of a unit of output in a single-product environment;

    (LO9) Students will be able to define a budget and show how budgets, corporate objectives and long-term plans are related;

    (LO10) Students will be able to construct simple budget from relevant information

    (LO11) Students will be able to identify and apply the four main investment appraisal methods used in practice.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Numeracy

    (S4) commercial awareness

    (S5) Organisational skills

    (S6) Communication skills

    (S7) IT skills

    (S8) International awareness

    (S9) lifelong learning skills

  • Organisations and Management (ULMS151)
    Level1
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The module aims to provide a comprehensive foundation to the study of management theory and its application in practice. It seeks to consider the conceptual frameworks relevant to the behaviour of individuals and groups in organisations, and the issues which are raised in their management.

    Learning Outcomes

    (LO1) Students will be able to identify relevant characteristics of organisations in terms of structure

    (LO2) Students will be able to consider the nature of differences between individuals and the implications this has in organisation

    (LO3) Students will be able to outline and evaluate theoretical approaches to motivation, job satisfaction and work design

    (LO4) Students will be able to distinguish between management and leadership functions in organisations

    (LO5) Students will be able to examine the role and functions of groups and teams in organisations

    (S1) Adaptability

    (S2) Teamwork

    (S3) Organisational skills

    (S4) Communication skills

    (S5) IT skills

    (S6) International awareness

    (S7) Lifelong learning skills

    (S8) Ethical awareness

  • Professional and Academic Skills for Marketing (MKIB115)
    Level1
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The module aims to provide a solid base of academic and professional skills required for success at university and in the graduate career market.

    Learning Outcomes

    (LO1) Students will be able to develop skills in sourcing and referencing data.

    (LO2) Students will be able to understand how to use an appropriate approach to analysing the data, interpreting the findings and developing an argument.

    (LO3) Students will be able to understand how to write for an audience.

    (LO4) Students will be able to understand their personal academic goals and how these fit with a professional future.

    (LO5) Students will be able to manage time effectively in a stressful environment.

    (S1) IT skills

    (S2) Communication skills

    (S3) Organisational skills

    (S4) Lifelong learning skills

    (S5) Numeracy

Programme Year Two

In your second year of study you will take more specialised marketing modules such as Market Research, Retail Marketing and Branding, alongside business-related modules to further develop your knowledge of the modern business environment.

Upon successful completion of your second year, you will be able to understand and critically evaluate knowledge of business and marketing concepts to diverse organisational contexts using a variety of quantitative and qualitative methods. You will also be able demonstrate the link between entrepreneurship, innovation and business creation from start-ups right up to large multinational organisations.

You will take Business for the global economy (MKIB225), International management (MKIB253) or Sales and negotiation (ULMS217).

Year Two Compulsory Modules

  • Branding (MKIB202)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The module aims to provide students with the knowledge and skills required to design, launch and manage a brand. The distinctive features of this module are to deploy an array of innovative teaching methods to develop an appreciation of branding practices and strategies by applying theoretical concepts and marketing models to practical activities and allow students to design anddeliver a new brand. In addition, the module seeks to develop the ability to apply branding concepts/theories across a range of business sizes (e.g. SMEs and MNEs). The module assessments allow students to integrate theory with practice and allow students to implement brand management and development techniques.

    Learning Outcomes

    (LO1) Students will be able to develop an in depth understanding of brand-related theories in relation to local and international brands

    (LO2) Students will be able to develop a practical understanding of managing a brand

    (LO3) Students will be able to appreciate and understand the importance of the strategic brand management process on building and maintaining brands

    (LO4) Students will be able to demonstrate an ability to analyse critically and to undertake independent research

    (LO5) Students will be able to consider the ethical implications of brands.

    (LO6) Students will be able to demonstrate an ability to work as part of a team

    (S1) Communication skills

    (S2) Teamwork

    (S3) Lifelong learning skills

    (S4) Problem solving skills

    (S5) Digital Fluency

    (S6) Commercial awareness

    (S7) International awareness

    (S8) Ethical awareness

    (S9) Organisational skills

    (S10) Positive attitude

  • Business Ethics (PHIL272)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting40:60
    Aims

    To introduce and explain major contemporary perspectives on corporate behaviours.

    To introduce moral perspectives as they relate to managerial decision-making and corporate structures.

    To make students familiar with a range of recurrent ethical problems arising in business.

    To improve students' skills in identifying and analyzing ethical issues that managers and employees face.

    To give students practice in formulating, defending, and planning the implementation of action plans managing ethical dilemmas.

    Learning Outcomes

    (LO1) Students will be able to discuss the main theories concerning the place of ethics in business.

    (LO2) Student will be able to explain assess the main approaches to normative ethics.

    (LO3) Students will be able to state and discuss the broad ethical principles concerning costs and benefits, the challenge posed by uncertainty, professional roles, profits and the right of shareholder interests, and affirmative action.

    (LO4) Students will be able to state and discuss the broad ethical principles concerning the obligations of complex organizations with respect to loyalty and whistle-blowing, insider trading, customer responsibility, and corporate responsibility.

    (LO5) Students will be able to state and discuss the broad ethical principles concerning social justice and executive compensation.

    (LO6) Students will be able to consider an ethical approach as a basis for sustainable marketing.

    (S1) Students will enhance their ability to identify the issues that underlie debates.

    (S2) Students will develop confidence in considering previously unfamiliar ideas and approaches, and their ability to identify presuppositions and to reflect critically upon them.

    (S3) Students will enhance their ability to marshal arguments and present them orally and in writing.

    (S4) Students will develop their ability to work in groups.

    (S5) Students will develop their ability to sift through information, assessing the relevance and importance of the information to what is at issue.

    (S6) Students will develop their problem-solving skills.

    (S7) Students will enhance their capacity to participate, in a dispassionate and respectful manner, in debates about controversial and profound matters.

    (S8) Students will develop their willingness critically to evaluate and reflect upon arguments, beliefs, proposals and values, both their own and those of others.

    (S9) Communication (oral, written and visual) - Influencing skills – argumentation

    (S10) Critical thinking and problem solving - Critical analysis

    (S11) Communication (oral, written and visual) - Presentation skills - written

    (S12) Communication (oral, written and visual) - Influencing skills – persuading

    (S13) Working in groups and teams - Listening skills

    (S14) Communication (oral, written and visual) - Report writing

    (S15) Critical thinking and problem solving - Synthesis

    (S16) Working in groups and teams - Group action planning

    (S17) Working in groups and teams - Negotiation skills

    (S18) Skills in using technology - Information accessing

    (S19) Skills in using technology - Using common applications (work processing, databases, spreadsheets etc.)

  • Business in the Global Economy (MKIB225)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    The aims of the module are:
    • The production of basic knowledge of how businesses operate internationally and their changing context. An understanding of transnational production in a holistic sense is key, including questions of power and ethics.

    • Key concepts explaining how international business operate.

    • The (current) international economic order, that is the international context of business activity.

    • The relationship between transnational corporations and international organisations, states, labour, social movements, etc

    Learning Outcomes

    (LO1) Students will be able to think analytically in the production of knowledge of how businesses operate internationally.

    (LO2) Students will be able to analytically read a wide range of texts originating from numerous “disciplines”, assessing the strengths and weaknesses of different arguments. This is to enable the development of an analytical understanding of key approaches, both mainstream and critical, on these issues.

    (LO3) Students will be able to undertake independent scholarly work, albeit in an assisted manner.

    (LO4) Students will be able to communicate knowledge, ideas and analysis clearly and concisely in both written and oral form.

    (LO5) Students will be able to work autonomously and demonstrate initiative, self-organisation and time management, to plan and evaluate independent learning and performance, and to apply learning strategies to improve performance.

    (LO6) Students will be able to function effectively and cooperatively in group work

    (LO7) Students will be able to develop a basic understanding of the (current) international economic order, that is the international context of business activity.

    (LO8) Students will be able to develop a basic understanding of the relationship between transnational corporations and international organisations, states, labour, social movements etc.

    (LO9) Students will be able to develop a basic understanding of power and ethics in the world economy.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) Teamwork

    (S5) Organisational skills

    (S6) Communication skills

    (S7) IT skills

    (S8) International awareness

    (S9) Lifelong learning skills

    (S10) Ethical awareness

  • International Management (MKIB253)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting60:40
    Aims

    This module aims to introduce students to key issues in international business and management from the perspective of the multinational enterprise.

    Learning Outcomes

    (LO1) Explain trends in foreign investment and the growth of the multinational enterprise (MNE) in different home economies

    (LO2) Analyse key issues in the governance and decision-making processes of MNEs

    (LO3) Evaluate the major considerations to be taken into account in MNEs in determining investment decisons

    (LO4) Evaluate the reasons for the success and failure of MNEs including an understanding of the problems that may arise between foreign MNEs and host governments

    (LO5) Appreciate the importance of and analyse the inter-cultural issues that managers of MNEs face

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Teamwork

    (S4) Organisational skills

    (S5) Communication skills

    (S6) International awareness

    (S7) Lifelong learning skills

    (S8) Ethical awareness

  • Sales and Negotiation (ULMS217)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    The module aims are to introduce students to the complex field of sales and selling techniques as well as introducing them to a thorough assessment of negotiation skills. These skills are as important to employees as they are to entrepreneurs. Students on completion will:

    1. Develop an appreciation that achieving sales is the only way in which businesses can flourish
    2. Understand how an enterprise that fails to adopt competent selling skills will struggle to survive.
    3. Encourage students to appreciate that selling is an art and can be learned by everyone.

    Learning Outcomes

    (LO1) Students will be able to develop an appreciation that achieving sales is the only way in which businesses can flourish

    (LO2) Students will be able to understand how an enterprise that fails to adopt competent selling skills will struggle to survive.

    (LO3) Students will be able to appreciate that selling is an art and can be learned by everyone.

    (S1) Problem Solving

    (S2) Commercial Awareness

    (S3) Ethical Awareness

    (S4) Communication Skills

    (S5) IT Skills

    (S6) Teamwork

  • Market Research (MKIB256)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims:

    to develop an understanding of the need for, and place of, market research in supporting marketing decisions;

    to develop a practical and applied understanding of developments of market research, and an appreciation of its strengths and weaknesses;

    to develop the ability to critically evaluate the methodologies used in market research projects;

    to develop an understanding of ethics in market research.

    Learning Outcomes

    (LO1) Students will be able to understand the range of contemporary market research techniques

    (LO2) Students will be able to demonstrate an understanding of the handling and analysis of both questionnaire-derived data and qualitative data.

    (LO3) Students will be able to apply their understanding of market research to designing their own market research project and critically evaluating methods of market research that have been used in marketing projects.

    (LO4) Students will be able to demonstrate an awareness of ethical issues, and questions of relevance in market research

    (LO5) Students will be able to demonstrate and apply ethical processes when applying market research techniques.

    (LO6) Students will be able to explore a range of international market research case studies.

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Teamwork

    (S4) Organisational skills

    (S5) Communication skills

    (S6) International awareness

    (S7) Lifelong learning skills

    (S8) Ethical awareness

  • Retail Marketing (MKIB230)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting50:50
    Aims

    The retail industry - namely, the business activity of selling goods or services to the final consumer - is an important element of most developed economies, and employs significant numbers of people.  Indeed, the power and influence of major retailers now greatly exceeds that of many manufacturers.  The key aim of this module is to provide an appreciation and understanding of the functions and challenges inherent in the management of retail organisations, including the management of a large assortment of products/services, the complexities and risks of selecting new locations and managing a store network, and managing a constant and direct interface with customers.

    Learning Outcomes

    (LO1) Understand the role of retailing in developed economies, and define the structure and key characteristics of the retail industry

    (LO2) Evaluate and apply consumer behaviour theory to the choice of stores and goods/services by consumers, and to the choice of suppliers and merchandise by retail buyers.

    (LO3) Evaluate appropriate frameworks for the strategic planning and implementation of retail activities.

    (LO4) Evaluate and apply the evaluative criteria underpinning decisions relating to the location and management of a store network.

    (LO5) Understand the nature and range of management decisions taken in the management of the retail marketing mix.

    (S1) Adaptability

    (S2) Commercial awareness

    (S3) Organisational skills

    (S4) Communication skills

    (S5) IT skills

    (S6) International awareness

  • Services Marketing (MKIB255)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting75:25
    Aims

    Western economies are dominated by services. Indeed, more than two-thirds of the workforce in many countries are designated as service employees. Consequently, the broad aim of this module is to introduce students to the sub-discipline of services marketing. Throughout the module, students will be provided with the tools to critically evaluate the theoretical aspects of services marketing. At the same time, students will be expected to reflect on how theory translates into practice, and will be encouraged to select appropriate services marketing frameworks to analyse specific national and international service organisations and sectors. The module stresses the distinctiveness of services marketing from tangible goods marketing. Practical application of theoretical services marketing material is examined within a diverse range of sectors including financial services, hotels, restaurants, airlines, universities, theme parks, and charities. Management of customer satisfaction and perceived service quality are themes that are interwoven into all of the components of the module syllabus. The module endeavours to provide a challenging and supportive learning environment for students by enhancing the key skills and subject knowledge appropriate to pursuit of a career in services marketing.

    Learning Outcomes

    (LO1) Students will be able to define the nature, scope, and key characteristics of services marketing.

    (LO2) Students will be able to critically evaluate theoretical frameworks and terminology drawn from the services marketing literature.

    (LO3) Students will be able to apply services marketing concepts that acknowledge the inherent distinction between (tangible) goods and (intangible) services marketing.

    (LO4) Students will be able to apply extended marketing mix strategies appropriate to the objectives, resources, and environment of both profit and non-profit service organisations.

    (LO5) Students will be able to demonstrate an understanding of the ethical implications with in service delivery.

    (LO6) Students will be able to demonstrate an international awareness of diverse service organisations in developed and emerging markets.

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Teamwork

    (S4) Organisational skills

    (S5) Communication skills

    (S6) International awareness

    (S7) Leadership

    (S8) Ethical Awareness

    (S9) Creative Skills

Year Two Optional Modules

  • Diversity Management (ULMS226)
    Level2
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims to provide students with the opportunity to develop their understanding and critical awareness of issues associated with managing a workforce characterised by diversity in gender, age, ethnicity, disability, religion and sexual orientation etc. It will enable students to become familiar with: the drivers of increased workforce diversity; the theories underlying discrimination in organisations; current equality legislation; barriers to equality of opportunity in the workplace for minority groups; and organisational policies and practices for managing diversity in the workplace. Students will also have to opportunity to reflect on how their own diversity might influence their interactions with other individuals at work.

    Learning Outcomes

    (LO1) Students will be able to demonstrate knowledge/understanding of the terms “equality”, “diversity” and “inclusion” in an organisational and international context.

    (LO2) Students will be able to demonstrate knowledge/understanding of the social equity case and the business benefits case for managing diversity in the workplace.

    (LO3) Students will be able to demonstrate knowledge/understanding of the legal framework for managing diversity in organisations.

    (LO4) Students will be able to demonstrate knowledge/understanding of the issues related to gender, age, ethnicity, disability, religion and belief, and sexual orientation in the workplace.

    (LO5) Students will be able to demonstrate knowledge/understanding of the organisational strategies used to develop the effective management of diversity

    (LO6) Students will be able to reflect on their own diversity in terms of the topics covered on the module and demonstrate how this might influence their interactions with others.

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Teamwork

    (S4) Organisational skills

    (S5) Communication skills

    (S6) IT skills

    (S7) International awareness

    (S8) Lifelong learning skills

    (S9) Ethical awareness

  • Entrepreneurship (ULMS252)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The aims of the module are to:
    provide experience of the nature of entrepreneurship
    outline the role of entrepreneurship for the individual, enterprise and community
    provide knowledge of emerging issues in the entrepreneurial environment
    demonstrate why innovation is key to differentiating small business start-ups
    embed ethics in business as fundamental to a fairer entrepreneurial future
    encourage an entrepreneurial identity in both self-employment and employee activities

    Learning Outcomes

    (LO1) Students will be able to develop the competences associated with entrepreneurship.

    (LO2) Students will be able todevelop an appreciation of thedevelop an appreciation of thenumerous forms of entrepreneurship.

    (LO3) Students will be able to develop skills in recognising opportunities and maximising their potential.

    (LO4) Students will be able to demonstrate the link between entrepreneurship, innovation and business creation.

    (LO5) Students will be able to appreciate the necessity of ethical business operations in entrepreneurship.

    (LO6) Students will be able to understand how social value is an important aspect of entrepreneurship

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Numeracy

    (S4) Commercial awareness

    (S5) Teamwork

    (S6) Organisational skills

    (S7) Communication skills

    (S8) IT skills

    (S9) International awareness

    (S10) Lifelong learning skills

    (S11) Ethical awareness

  • Sustainable Forms of Enterprise and Entrepreneurship (MKIB235)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The aims of the module are as follows, To provide students with:  
    A conceptual basis from which to understand other, alternative and sustainable forms of enterprise and entrepreneurship
    Those critical skills to analyse the role of enterprise and entrepreneurship in today’s society
    Analytical skills that enable students to think about how social problems might be addressed through enterprise
    Knowledge of how forms of enterprise, such as prosocial business, not-for-profits and worker cooperatives have emerged
    The ability to articulate how and why complex societal problems might be solved through sustainable business planning.

    Learning Outcomes

    (LO1) Students will be able to demonstrate critical thinking skills by conceptualising forms of enterprise and entrepreneurship.

    (LO2) Students will be able to be analytical in the review of complex social problems.

    (LO3) Students will be able to evaluate how enterprise can provide (in-part) solutions to complex social problems.

    (LO4) Students will be able to show ethical and empathetic understanding in the development of business solutions to complex social problems.

    (LO5) Students will be able to articulate solutions in new, coherent ways.

    (S1) Problem solving skills

    (S2) Ethical awareness

    (S3) Communication skills

    (S4) Teamwork

    (S5) Organisational skills

  • Innovation and Entrepreneurship (ULMS259)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims to:

    Introduce students to the multi-disciplinary nature of innovation andentrepreneurship and their practical applications;

    Increase awareness of the importance of identifying innovation in the businessand management process;

    Provide students with a solid theoretical understanding of key issues relatingto innovation and entrepreneurship;

    Enable students to apply theory within case studies and to considerexamples from a range of global organisations;

    Develop a critical awareness of the main themes of innovation and entrepreneurship in the public and private sectors including both product and service innovations;

    Enable students to develop a range of personal skills such as undertaking research independently and as part of a group, and communicating ideas effectively orally and in writing;

    Expose students to varieties of enterprising behaviours and management styles influenced by organisational cultures.

    Learning Outcomes

    (LO1) Students will be able to demonstrate an in-depth understanding of the role,value and function of innovation and entrepreneurship (internal and external) ina global business and management context.

    (LO2) Students will be able to demonstrate a critical awareness of the main themes, key current issues and problems associated with innovation in public, private and international business/management environments.

    (LO3) Students will be able to apply and integrate core theory to the business environment (in both local and international contexts) and specifically to the pressure for responding to expectations for innovation and entrepreneurship in all organisations.

    (LO4) Students will be able to demonstrate an ability to undertake independent research, acquire and analyse data and information, evaluate their relevance and validity, synthesise a range of information and evaluate decisions and priorities in complex situations.

    (LO5) Students will be able to demonstrate an ability to communicate effectively and concisely, orally and in writing.

    (LO6) Students will be able to operate effectively as part of a team.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) International awareness

    (S5) Teamwork

    (S6) Organisational skills

    (S7) Communication skills

    (S8) Ethical awareness

  • International Finance (non-specialist) (ACFI260)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting100:0
    Aims

    This module aims to develop a good understanding of the fundamental principles of international finance, especially focusing on the financial management of multinationals. The groundwork for this is laid in the first few lectures, where the aim is to provide students with an introduction to the core principles of finance, valuation and financial decision-making, within the domestic setting. These are therafter extended to incorporated the international dimension - foreign exchange rates and markets, foreign exchange exposure.

    Learning Outcomes

    (LO1) Students will be able to identify the applications of fundamentals of finance in an international context

    (LO2) Students will be able to examine how the process of Globalization extends to a MNE and the implications for risk and returns of a business

    (LO3) Students will be able to explore the theory of competitive advantage to justify international trade

    (LO4) Students will be able to evaluate the characteristics of an ideal currency

    (LO5) Students will be able to identify the impact of the Balance of Payments in international foreign investment decisions

    (LO6) Students will be able to explore the main approaches to exchange rate determination

    (LO7) Students will be able to develop a critical perspective on the choice of exchange rate regimes

    (LO8) Students will be able to distinguish between the three major foreign exchange exposures experienced by firms

    (S1) Problem Solving Skills

    (S2) Numeracy

    (S3) Commercial Awareness

    (S4) Teamwork

    (S5) Organisational skills

    (S6) Communication skills

    (S7) IT skills

    (S8) International Awareness

    (S9) Ethical Awareness

  • Operations Management: Tools and Techniques (EBUS209)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The module aims to introduce a range of operations management theories to students and considers their application to contemporary business environments

    Learning Outcomes

    (LO1) Students will be able to critically examine operations strategies and their impacts within different contexts

    (LO2) Students will be able to evaluate a range of planning and control systems and tools appropriate for different organisations

    (LO3) Students will be able to determine an appropriate system design and implementation programme

    (LO4) Students will be able to understand the role of lean thinking and alternative operations philosophies in contemporary environments

    (LO5) Students will be able to understand the role of operations management for the efficient operation of the complete supply chain

    (LO6) Students will be able to understand the impact of a range of operations management tools and techniques and their influence on an organisation’s competitive advantage

    (S1) Communication (oral, written and visual) - Academic writing (inc. referencing skills)

    (S2) Critical thinking and problem solving - Critical analysis

    (S3) Information skills - Evaluation

    (S4) Commercial awareness - Relevant economic/political understanding

  • Theory of the Firm (ECON254)
    Level2
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    To equip students with the knowledge and skills necessary to understand and evaluate the internal and external factors that influence the strategic decisions made by business organisations. The module will support the analysis of the operation of business organisations within national and international markets.

    Learning Outcomes

    (LO1) Apply the tools and concepts of microeconomics to analyse the behaviour of firms

    (LO2) Explain how market structure influences the behaviour of firms and the levels of profit they can achieve

    (LO3) Explain and evaluate the growth strategies used by firms

    (LO4) Explain and evaluate alternative theories of firm behaviour

    (LO5) Explain the influence of internal organisation on firm behaviour and performance.

    (S1) Problem solving skills

    (S2) Numeracy

    (S3) Commercial awareness

    (S4) communication skills

    (S5) IT skills

    (S6) international awareness

    (S7) Ethical awareness

Programme Year Three

Your final year of study consolidates your knowledge and understanding of marketing and management through a much greater degree of personal study and research. A range of modules that probe more deeply into contemporary issues allows you to pursue areas of study that interest you and benefit your future career plans.

Upon successful completion of your final year, you will be have developed a core level of understanding and knowledge of management theory and practice and understand the key theoretical structures for studying marketing and the consumer

By understanding how the marketing process interacts with the business and management you will further your strategic thinking through the ability to critique critical marketing and ethical issues faced by businesses. Demonstrating a focussed knowledge of both business-to-consumer (B2C) and business-to-business (B2B) marketing you will understand the opportunities and challenges that new technologies can bring to marketing.

Year Three Compulsory Modules

  • International Marketing (MKIB356)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims:

    to introduce students to the international environment for marketing;

    to build an appreciation of how they might go about building international activities;

    to introduce students to the concept of global marketing management;

    to develop an understanding of the key types of international transitions.

    Learning Outcomes

    (LO1) Students will be able to identify and write critically and creatively about a case study focused on the major changes in international marketing environments, the ethical issues involved and their impact on the marketing activities of businesses.

    (LO2) Students will be able to identify and critically apply key international marketing theories and concepts to specific contexts

    (LO3) Students will be able to develop marketing strategies appropriate to industrialised, developing and/or less developed economies, and identify and explain the relevant sources of information and analysis necessary to support the appropriate strategy.

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Organisational skills

    (S4) Communication skills

    (S5) IT skills

    (S6) International awareness

    (S7) Team work

    (S8) Ethical Awareness

  • Marketing and Society (MKIB355)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    This course aims to develop fundamental knowledge of and about marketing as a field of study and provoke critical thinking about the field. It provides an opportunity for students to consider alternative approaches to the study and practice of marketing. Readings and discussions examine the historical development of marketing thought and theory, as well as contemporary issues, alternative perspectives, and critical insights. The course considers the philosophical foundations of marketing practice and marketing thought and issues of scholarship and science in marketing. The course is interactive and involves critical discussion of the readings during both lectures and seminars.

    Learning Outcomes

    (LO1) Support the development of marketing students as autonomous learners and independent thinkers.

    (LO2) Extend the imagination to draw creative interdisciplinary links within a diverse field of study.

    (LO3) Enable future marketing managers to engage with leading-edge theory in a positive and open-minded way.

    (LO4) Envisage the impact of internationalisation and current and future trends on the role and implementation of marketing. Many of the topics discussed pertain to globalisation. In each question that students answer in the coursework they are encouraged to incorporate international perspectives and examples.

    (LO5) To encourage further research and enquiry into the 'edges' and the ethical dimensions of the discipline. Each question that students answer in the coursework has an ethical dimension.

    (S1) Commercial awareness

    (S2) International awareness

    (S3) Problem Solving

    (S4) Ethical awareness

  • Marketing Strategy (MKIB363)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    This module examines the strategic dimensions of marketing, the interface between marketing activity, corporate strategies and tactics and the inter-relationship between marketing activity and other functional areas of business. The aims of this module are to provide students with the following:

    A critical understanding of the theoretical and practical aspects of the strategic processes around marketing activity;

    Awareness and understanding of the strategic significance of marketing;

    An appreciation of the way that marketing integrates with other aspects of the business model;

    The conceptual and practical tools and models to undertake an internal and external marketing audit and analysis;

    The conceptual underpinnings and awareness to develop practical marketing plans;

    An understanding of the impact of ICT and e-commerce on marketing strategy;

    An understanding of the corporate and tactical impact of communications on the marketing process;

    To develop a sound theoretical and practical understanding of processes of marketing strategy formulation, implementation and control;

    An understanding of the barriers that exist to effective implementation of marketing strategy.

    Learning Outcomes

    (LO1) Students will be able to understand and critically appraise a wide variety of strategic marketing concepts and models.

    (LO2) Students will be able to compare, contrast and evaluate the strategic options open to organisations in an international context.

    (LO3) Students will be able to specify a clear rationale when choosing between strategic alternatives, and demonstrate the elements that can be used to create sustainable competitive advantage.

    (LO4) Students will be able to demonstrate the importance of organisations having an ethical awareness within their marketing strategies.

    (LO5) Students will be able to conduct and evaluate a marketing audit, and prepare effective and efficient marketing plans.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) Organisational skills

    (S5) Communication skills

    (S6) IT skills

    (S7) International awareness

    (S8) Lifelong learning skills

    (S9) Ethical awareness

  • Relationship Marketing (MKIB362)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting50:50
    Aims

    To understand and evaluate the theories, arguments and schools of thought that advocate the creation of mutually beneficial longer-term relationships between suppliers and customers.

    To develop an understanding of relationship marketing strategies, customer equity and the 'total customer experience'.

    To understand the concepts of market-based and network-based relationship marketing.

    To develop an awareness of the connections between relationship marketing and related areas such as direct marketing and customer relationship management.

    To provide a mechanism for integrating marketing, operations management and human resource management literatures.

    Learning Outcomes

    (LO1) Define relationship marketing and critically evaluate the arguments that advocate relationship marketing as a paradigm shift in marketing.

    (LO2) Understand the main theories of relationship marketing.

    (LO3) Critique the relationship marketing strategies of organisations

    (LO4) Critically appraise relationship marketing in business-to-consumer (B2C) and business-to-business (B2B) organisations

    (S1) Resilience & Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) Teamwork

    (S5) Organisational skills

    (S6) Communication skills

    (S7) Digital Fluency

  • Strategic Management and Business Policy (ULMS353)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    The module aims:

    to examine the basic principles of business strategy and consider alternative perspectives to the subject;

    to focus attention on the way strategic decisions are made and the influencing factors;

    to provide students with a critical understanding of the strategy process;

    to provide students with an understanding of the planning process through environmental and resource analysis;

    to provide students with a critical understanding of the concept of scenario planning, option selection and implementation.

    Learning Outcomes

    (LO1) Familiarity with the alternative approaches to strategic management.

    (LO2) An awareness and understanding of the 'strategic management' process

    (LO3) To think critically and analyse various sources of information relating to the management of strategy and business policy in organizations

    (LO4) The ability to conduct environmental and internal analyses

    (LO5) An awareness of the strengths and weaknesses of strategic analytical tools

    (LO6) An awareness of the range of forces that influence the formulation and implementation of strategy

    (LO7) To research and provide both academic and personal employment-relevant written communication concerning strategic management theories, policies and practices, in a human resource management context

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) Teamwork

    (S5) Organisational skills

    (S6) Communication skills

    (S7) IT skills

    (S8) International awareness

    (S9) Lifelong learning skills

    (S10) Ethical awareness

Year Three Optional Modules

  • Business in Latin America (MKIB359)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting75:25
    Aims

    This module is designed to enable students to undertake an empirical study of the activities and organisation of domestic and foreign business in a significant area of the developing world. Students are expected to build upon the knowledge and techniques developed in earlier modules to understand and analyse critically the behaviour of companies, investors, regulators, employees and consumers in the Latin American economies.

    Learning Outcomes

    (LO1) To develop students' knowledge and understanding of contemporary Latin American businesses.

    (LO2) To develop students' appreciation of the problems and opportunities facing companies in the Latin American environment and their responses.

    (LO3) To develop students' ability to synthesise quantitative and qualitative information and opinion from a range of sources.

    (LO4) To develop students' abilities of critical analysis.

    (LO5) To develop report writing skills.

    (LO6) To develop the student's capacity to join groups and engage in group work.

    (S1) Adaptability

    (S2) Problem-solving skills

    (S3) Numeracy

    (S4) Teamwork

    (S5) Organisational skills

    (S6) Communication skills

    (S7) International awareness

    (S8) Ethical awareness

  • Contemporary Issues in Marketing: Theory and Practice (MKIB302)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    By the end of the course students will be able to:
    • Understand and evaluate a range of views about the nature of the marketing concept.
    • Critically discuss a range of contemporary concepts and ideas in marketing theory.
    • Critically appraise wider cultural and social developments in the local and global contemporary marketplace.
    • Understand how the above theories might be applied to practical challenges currently faced by organisations.

    Learning Outcomes

    (LO1) Students will be able to understand and evaluate a range of views about the nature of the marketing concept, specifically in relation to the ethics of marketing.

    (LO2) Students will be able to critically discuss a range of contemporary concepts and ideas in marketing theory.

    (LO3) Students will be able to critically appraise wider cultural and social developments in the local and global contemporary marketplace.

    (LO4) Students will be able to understand how the above theories might be applied to practical challenges currently faced by organisations.

    (S1) Information literacy online, finding, interpreting, evaluating, managing and sharing information

    (S2) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning

    (S3) Global perspectives demonstrate international perspectives as professionals/citizens; locate, discuss, analyse, evaluate information from international sources; consider issues from a variety of cultural perspectives, consider ethical and social responsibility issues in international settings; value diversity of language and culture

    (S4) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

  • Corporate Communications (MKIB372)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    To increase awareness of the importance of language and communication in the business and management contexts;

    To develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media)

    To explore the importance of integrated communications

    To broaden the understanding of communications within the theory of stakeholder management

    To apply core comunication and sociolinguistic theory to the business environment

    Learning Outcomes

    (LO1) understand the function of corporate communications

    (LO2) demonstrate an appreciation of the key issues and problems associated with corporate communications

    (LO3) explore methods of evaluating corporate communications, including corporate image

    (LO4) apply core communication, marketing and sociolinguistic theory to the business environment

    (LO5) demonstrate an ability to analyse critically and undertake independent research

    (LO6) develop an ability to write concise reports and opinions, and to communicate ideas effectively

    (LO7) develop an ability to apply ethical considerations to communications development and implementation

    (LO8) develop an awareness of international communications approaches so that effective communications is achieved across a variety of markets and consumers

    (S1) A Team Player

    (S2) Excellent Communicator Presentation skills – oral via discussions in seminars on report content and proposals

    (S3) Excellent Communicator - Report writing

    (S4) Analytical - Reason with numbers/mathematical concepts

    (S5) Digitally Confident

    (S6) Commercially Aware - Relevant understanding of organisations

    (S7) Globally Aware

    (S8) Resilient and Adaptable - Personal organisation

  • Critical Perspectives in Management (ULMS366)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting40:60
    Aims

    A primary aim of the module is to invite students to consider the consequences of traditional orthodox management theory and practice for people in organizations (including managers) and society at large, and to examine the extent to which critical theory can inform more humanist approaches to management thinking. It aims in particular:

    To provide students with a sound understanding of a variety of critical perspectives on management, and their relation to society;

    Provide students with the theoretical tools necessary for the critical analysis of the process of management from sociological and philosophical perspectives;

    To explore the extent to which critical theory can contribute to the
    development of progressive, alternative and future-oriented management thinking;

    To support the enhancement of skills in critical analysis, critical reflection, and written and spoken communication.

    Learning Outcomes

    (LO1) A critical understanding of the theories, concepts and empirical work that constitute the field of critical management studies

    (LO2) A critical awareness of the multi-disciplinary aspects of management and the ability to critically analyse the activities of contemporary organizations

    (LO3) The ability to develop critical questions about organizations and the tools to carry out appropriate critical inquiry to pursue their resolution.

    (LO4) The ability to evaluate corporate activities with regard to their potentialconsequences for issues that are important from critical perspectives (such asequality, control, exploitation, and resistance)

    (LO5) The ability to craft and communicate arguments from different criticalperspectives

    (LO6) The ability to critically reflect on their own learning and envisage their futuremanagement practice critically

    (S1) Analytical skills

    (S2) Teamwork

    (S3) Organisational skills

    (S4) Analytical writing skills

    (S5) International awareness

    (S6) Ethical awareness

  • Digital Marketing (MKIB365)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    Introduce and evaluate digital marketing methods.
    Develop in-depth understanding of digital marketing planning and e-promotion in achieving and maintaining market competitiveness.
    Understand the fundamentals of Netnography, co-creation, communities and SEO.  
    Explore the role of social media and its relation to an e-commerce strategy.
    Develop in-depth knowledge of up to date digital marketing trends and consumer culture.

    Learning Outcomes

    (LO1) Knowledge and understanding: Critical appreciation and understanding of the main digital marketing tools. Awareness and understanding of the changing role of marketers in the online market. The skills to design a research project. Understanding and creation of a digital marketing strategy.

    (LO2) Intellectual skills: Draw reasoned conclusions relating to digital marketing strategy, issues and concepts. Appreciate the theoretical underpinning of digital marketing and promotion. Research and evaluate appropriate material relating to digital marketing. Demonstrate skills necessary to interpret, analyse and draw conclusions from journal articles being appreciative of the factors which can have an influence on digital marketing.

    (LO3) Practical skills: Use appropriate sources of information to gain relevant information on marketing theory, digital marketing and consumer behaviour. Write a cogent research based report and develop effective project management skills. Ability to ‘pitch’ ideas concerning research and strategic recommendations.

    (LO4) Interpersonal and transferable skills: Apply subject knowledge. Communicate effectively to demonstrate knowledge of digital marketing. Solve problems. Demonstrate strategic analytical skills. Work independently on project based work. Utilise creative and problem solving techniques to generate solutions. Demonstrate a general working knowledge of Windows and associated software such as Word Show a high level of competence across a range of communication skills

    (S1) Adaptability

    (S2) Commercial awareness

    (S3) Organisational skills

    (S4) Communication skills

    (S5) IT skills

  • Dissertation (ULMS399)
    Level3
    Credit level30
    SemesterWhole Session
    Exam:Coursework weighting0:100
    Aims

    To provide students with the opportunity to produce an extended piece of academic writing on a subject aligned with programme aims and of interest to them.
    To develop secondary research skills.
    To extend the range of knowledge of theoretical debate in a specific area of business

    Learning Outcomes

    (LO1) Utilise bibliographical tools to create and maintain a range of sources for the dissertation

    (LO2) Conduct a systematic literature review drawing from existing primary and secondary research

    (LO3) Devise research questions pertinent to the chosen area of investigation

    (LO4) Formulate key research aims and objectives

    (LO5) Synthesise knowledge gained from in depth examination of the body of literature

    (LO6) Produce critical analytical argument based on detailed understanding of theoretical perspectives relevant to the chosen theme.

    (S1) Problem solving

    (S2) Organisational skills

    (S3) Communication skills

    (S4) IT skills

    (S5) Lifelong learning

    (S6) Ethical awareness

  • The Digital Business (EBUS301)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models.

    Learning Outcomes

    (LO1) To understand the basics of business strategy;

    (LO2) To understand the capabilities and therefore business capabilities and therefore business strategies enabled by the Internet;

    (LO3) To be able to analyse, understand and constructively criticise an existing e-business strategy;

    (LO4) To be able to formulate an e-business strategy to help in addressing the strengths, weaknesses, opportunities and threats faced by a business;

    (LO5) To have well founded views on the future development of e-business models.

    (S1) Problem solving skills

    (S2) Commercial awareness

    (S3) Organisational skills

    (S4) Communication skills

    (S5) Lifelong learning skills

  • Events Management (MKIB367)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting50:50
    Aims

    The module provides students with a critical understanding of events management.

    Learning Outcomes

    (LO1) Students will develop knowledge and critical understanding of the nature, structure, composition and management of the events industry sector

    (LO2) Students will develop their skills in the selection, organisation, analysis and critical evaluation of events.

    (LO3) Students will be able to review and provide a critical analysis of event planning models

    (LO4) Students will enhance their understanding of marketing; management theories, human resources; financial management, planning and law, through the context of events’ management

    (LO5) In addition to subject-specific knowledge, students will develop the practical skills necessary to organise events, drawing on relevant academic theory.

    (S1) Problem-solving skills

    (S2) Commercial awareness

    (S3) Organisational skills

    (S4) Communication skills

  • Global Strategic Management (MKIB351)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    To provide conceptual frameworks within which to formulate and analyse global strategy;

    To provide practical experience of formulating strategy;

    To analyse theory and evidence regarding the configuration and governance of international operations;

    To analyse conceptual frameworks within which to frame ethical conduct in international business.

    Learning Outcomes

    (LO1) Students will be able to explain resource-based and institutional approaches to international strategy

    (LO2) Students will be able to explain generic forms of growth and diversification

    (LO3) Students will be able to explain the principal forms of internal organisation and governance of multinational enterprises

    (LO4) Students will be able to explain the main forms of international entry and growth and when each is likely to be the preferred approach

    (LO5) Students will be able to explain how the nature of global production, logistics and distribution have changed and why and how firms can evaluate their preferred configuration

    (LO6) Students will be able to explain how competition evolves in international business and how multinational enterprises can maintain and upgrade their competitive strengths

    (LO7) Students will be able to explain the nature and form of strategic alliances and when these will be preferred to international mergers and acquisitions

    (LO8) Students will be able to explain the key ethical issues facing international businesses and apply appropriate frameworks for framing ethical behaviour.

    (S1) Adaptability

    (S2) Problem-solving skills

    (S3) Numeracy

    (S4) Commercial awareness

    (S5) Teamwork

    (S6) Organisational skills

    (S7) Communication skills

    (S8) IT skills

    (S9) International awareness

    (S10) Lifelong learning skills

    (S11) Ethical awareness

  • Independent Study Module (marketing) (MKIB333)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims:

    to give students the opportunity to study a subject of their choosing related to their specialist area of study;

    to develop an expertise over that subject area;

    to develop techniques which will improve research skills in problem definition, information collection, analysis, synthesis and reasoned argument;

    to develop individual initiative and judgement;

    to develop writing and other communication skills.

    Learning Outcomes

    (LO1) At the end of the module students should be able to design and undertake an individual research project with supervision.

    (LO2) At the end of the module students should be able to defend the research proposal using oral and written communication skills.

    (LO3) At the end of the module students should be able to present a logical, critical and sustained argument in the final submission.

    (S1) Organisational skills

    (S2) Communication skills

    (S3) Lifelong learning skills

  • Independent Study Module (marketing) (MKIB334)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims:

    to give students the opportunity to study a subject of their choosing related to their specialist area of study;

    to develop an expertise over that subject area;

    to develop techniques which will improve research skills in problem definition, information collection, analysis, synthesis and reasoned argument;

    to develop individual initiative and judgement;

    to develop writing and other communication skills.

    Learning Outcomes

    (LO1) At the end of the module students should be able to design and undertake an individual research project with supervision.

    (LO2) At the end of the module students should be able to defend the research proposal using oral and written communication skills.

    (LO3) At the end of the module students should be able to present a logical, critical and sustained argument in the final submission.

    (S1) Organisational skills

    (S2) Communication skills

    (S3) Lifelong learning skills

  • International Economic Relations (ECON354)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    The aim of this module is to provide a detailed coverage of the nature and determinants of the pattern of world trade and financial, capital and labour flows.  The module also aims to provide students with a critical appreciation of why conflicts arise between nations due to international economic activity and what policy options are most appropriate for countries both individually and cooperatively to adopt.  Throughout the module emphasis will be placed upon the role of theory in enhancing understanding of the patterns and nature of trade flows (in the context of both goods and services) in the context of the key issues in international economic relations.

    Learning Outcomes

    (LO1) Students will be able to explain why countries gain from trade and what pattern of trade flows exist using the key concepts in international trade theory.

    (LO2) Students will be able to explain why countries engage in trade protection, as well as predict and analyze the consequences that arise in case such protection is applied

    (LO3) Students will become familiar with key measures and data sources on international trade.

    (LO4) Students will be able to explain the effects of multilateral and regional trade agreements and institutions.  

    (LO5) Students will be able to explain why conflicts arise in the areas of labour migration and environmental pollution and suggest policy responses which may be used to correct such problems

    (LO6) Students will understand how the key concepts of international trade are useful when analysing business decisions regarding internationalization and global production.

    (LO7) Students will understand which countries/groups will benefit or loose from trade and trade protection and what policies can help these groups.

    (S1) Problem-solving skills

    (S2) numeracy

    (S3) commercial Awareness

    (S4) Communication skills

    (S5) It skills

    (S6) International awareness

    (S7) Lifelong learning skills

    (S8) Ethical awareness

  • Managing Knowledge for Innovation (ULMS352)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    The aims of this module are to:
    Provide students with a critical understanding of the theories, concepts, and alternative perspectives on knowledge and innovation management.
    Provide students with a critical understanding of different tools for managing knowledge and of the contingencies of their use.
    Introduce to the students current issues concerning knowledge and innovation management and their application within contemporary business and organisational environments.
    Support the development of subject specific and transferable skills necessary for future employment in careers that ultimately have a managerial component.

    Learning Outcomes

    (LO1) Students will demonstrate a critical understanding of alternative approaches to knowledge management in contemporary innovation-oriented organisations.

    (LO2) Students will be familiar with the core theories, concepts and empirical work that underpin the knowledge management for innovation.

    (LO3) Students will be to demonstrate an ability to analyse critically and to undertake independent research concerning knowledge management in an organizational context.

    (LO4) Students will demonstrate an ability to communicate the outcome of their research effectively.

    (LO5) Students will be aware of the strengths and weaknesses of practices and tools used to manage knowledge for innovation.

    (LO6) Students will demonstrate awareness of the range of factors that influence the practice, implementation, and success of knowledge management strategies and tools.

    (S1) Adaptability

    (S2) Problem Solving Skills

    (S3) Numeracy (Pre-Requisite)

    (S4) Commercial Awareness

    (S5) Teamwork

    (S6) Organisational Skills

    (S7) Communication Skills

    (S8) IT Skills

    (S9) International Awareness

    (S10) Lifelong Learning Skills

    (S11) Ethical Awareness

  • Psychological Approaches to Decision-making (ULMS351)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    This module aims to provide students with the concepts and theories relevant to the cognitive and emotional aspects of decision-making at the individual, group and organizational levels. Particular attention is paid to the problems and potential pitfalls of making decisions amidst uncertainty and conflict including potential pressure to act in an ethically questionable manner. The module also considers negotiated decisions and cognitive techniques for stimulating creativity, innovation and problem-solving.

    Learning Outcomes

    (LO1) Students will be able to demonstrate an awareness of the main terms used within the psychology of decision-making

    (LO2) Students will be able to demonstrate an understanding of the major cognitive, social and emotional processes that influence the nature of individual, group and organizational decision-making.

    (LO3) Students will be able to demonstrate ability to deal with conflicting evidence and 'data' within decision-making contexts and to recognise the limitations of 'evidence' used with the decision.

    (LO4) Students will be able to demonstrate understanding of the manner in which social and environmental factors can inform and shape the process of decision-making through team-work and group discussion.

    (LO5) Students will be able to work with others in problem-solving and negotiating teams and to reflect upon the major psycho-social processes involved in that activity.

    (S1) Adaptability

    (S2) Problem-solving skills

    (S3) Numeracy

    (S4) Commercial awareness

    (S5) Teamwork

    (S6) Organisational skills

    (S7) Communication skills

    (S8) IT skills

    (S9) International awareness

    (S10) Lifelong learning skills

    (S11) Ethical awareness

  • Social Enterprise (MKIB301)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting0:100
    Aims

    To provide students with an understanding of social enterprises, including the importance of social values, the variety of structures, collective or individual and the scope of activity encompassed by the sector.
    To develop strategies for social, economic and enviromental sustainability in a live social enterprise environment.
    To appraise critically the utility of the social enterprise model in light of the policy, legal and financial frameworks within which the case study organisation functions.
    To apply academic theory and/or theoretical knowledge in a practical context and to reflect and report on the relationship between the two.
    The module will provide an understanding of the different governance challenges that social enterprises present and of the changing legal and financial contexts within which they operate.

    Learning Outcomes

    (LO1) To demonstrate an understanding of the different explanations and structures of social enterprise.

    (LO2) To critically review the policy, legal and financial environment in which social enterprises operate.

    (LO3) To evaluate the utility of the social enterprise model drawing on applying theory to real case studies.

    (LO4) To identify problems and offer viable solutions.

    (LO5) To improve communication skills and present ideas in a coherent concise and structured way.

    (S1) Develop empathy with responses to address social problems

    (S2) Financial and managerial aspects of enterprise management

    (S3) Research skills

    (S4) Analytical skills

    (S5) Problem solving skills

    (S6) Working as part of a team

  • The Football Business (ULMS370)
    Level3
    Credit level15
    SemesterSecond Semester
    Exam:Coursework weighting75:25
    Aims

    The module aims:
    to enhance students’ understanding and knowledge of the key issues surrounding the contemporary football business and associated industries.
    to encourages students to apply their knowledge of economics, business and management to the football industry.

    Learning Outcomes

    (LO1) Students will develop their knowledge and understanding of the key issues surrounding the contemporary football business and associated industries;

    (LO2) Students will demonstrate an ability to apply business and management concepts to the football industry;

    (LO3) Students will develop their abilities to analyse critically, synthesise ideas and write reports and opinions.

    (S1) Problem-solving skills

    (S2) Numeracy

    (S3) Commercial awareness

    (S4) Team-work

    (S5) Organisational skills

    (S6) Communication skills

    (S7) IT skills

    (S8) International awareness

    (S9) Lifelong learning skills

    (S10) Ethical awareness

  • Tourism (MKIB337)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting70:30
    Aims

    The aim of this module is to provide a coherent framework through which the structure, management and organisation of the tourism industry can be understood and the nature of tourism demand explained. The study of tourism depends on and draws from a wide range of disciplines. Consideration of tourism consumer behaviour involves elements of sociology and psychology, whilst concerns for the impacts of tourism cannot be fully understood without reference to economics, geography and planning. Consequently a multi-disciplinary approach will be adopted and the inter-relationships explored.

    Learning Outcomes

    (LO1) Define and analyse the nature of contemporary tourism demand

    (LO2) Understand factors influencing the tourist experience

    (LO3) Understand the structure, management and organisation of the Tourism Industry

    (LO4) Understand the role of tourism in the economic development of a country

    (LO5) Appraise the practical implications of the wider impacts of tourism including, environmental, social and cultural impacts

    (LO6) Identify a range of issues, current and future, facing the Tourism Industry

    (S1) Problem-solving skills

    (S2) Commercial awareness

    (S3) Communication skills

    (S4) International awareness

    (S5) Lifelong learning skills

    (S6) Ethical awareness

  • Work Experience Module (ULMS300)
    Level3
    Credit level15
    SemesterFirst Semester
    Exam:Coursework weighting0:100
    Aims

    To assist students to further develop their understanding of the workplace and bridge the gap between their academic studies and future employment
    To develop materials and/or undertake tasks within a professional or vocational environment, on a topic relating to business or management
    To engage students in a period of fieldwork or placement and self-directed learning in which they will complete an agreed project for the external organisation
    To apply academic theory and/or theoretical knowledge within a placement experience and to analyse and report on the relationship between the two
    To identify and develop a range of personal/employability skills and to reflect and report on this
    To foster experiential learning by requiring students to reflect on their placement experience and learning

    Learning Outcomes

    (LO1) Students will be able to demonstrate an understanding and knowledge of the host organisation and the roles of individuals and functions of groups within that organisation.

    (LO2) Students will be able to demonstrate an ability to develop materials and/or undertake tasks within a professional or vocational environment, relating to a business or management function or topic.

    (LO3) Students will be able to comment critically on the organisation’s structures and policies.

    (LO4) Students will be able to demonstrate an awareness of the broader context in which the organisation operates (this might include commercial awareness and issues such as equality, diversity and sustainability).

    (LO5) Students will be able to apply academic theory and/or theoretical knowledge to the workplace and to analyse and report on the relationship between the two.

    (LO6) Students will be able to demonstrate a range of skills and attributes required in the workplace (including concise and effective communication orally and in writing; commercial awareness; numeracy and IT skills; time management; perhaps team work.

    (LO7) Students will be able to reflect on and evaluate learning and employability skills gained from the placement in a concise and informative manner with peers and tutors.

    (S1) Adaptability

    (S2) Problem solving skills

    (S3) Commercial awareness

    (S4) Teamwork

    (S5) Organisational skills

    (S6) Communication skills

    (S7) Lifelong learning skills

The programme detail and modules listed are illustrative only and subject to change.


Teaching and Learning

The principal forms of teaching are lectures and seminars. Lectures will normally be supported by material such as hand-outs and presentations.
Seminars give the opportunity for detailed discussion of a topic under the direction of a tutor. You are normally expected to prepare work in advance for seminars and may be expected to present work or give presentations from time to time. On some modules, such as quantitative techniques and IT, seminars may take the form of practical sessions using our PC suites.

All our degrees depend on you spending a good part of the week in private or group study in preparation for lectures and seminars. This involves making extensive use of the excellent library and IT facilities, just one minute’s walk away from the Management School.


Assessment

You will be assessed through a combination of coursework and examinations. The exact weighting will vary from one module to another. As well as individual assignments and exams, you may also be assessed on group reports and presentations.