(LO1) Define strategy and trace its development as a business discipline, with particular reference to the broadening scope of the field from positioning, resource-based approaches, and strategies for coping with disruptive change.
(LO2) Identify key elements of strategic management, from mission through to implementation and critically evaluate how the process of strategic management assists organisations in major corporate and business decisions relating to the scope, scale and direction of an organisation's activities.
(LO3) Analyse an organisation and identify its strategic strengths and weaknesses.
(LO4) Understand the notions of value creation and strategic prioritising approaches derived from it.
(LO5) Develop a critical awareness of the key issues in international business and management, demonstrating awareness of a range of perspectives of the global economy, the inter-relationships between companies internationally, and the global nature of strategy.
(LO6) Analyse markets and industries using a variety of strategic management approaches, while understanding the limitations of those approaches.
(LO7) Develop a comprehensive understanding of the role of ethical dilemmas, corporate social responsibility and sustainability issues in strategic management and the impact this has on strategy.
(S1) Adaptability. Use of multiple cases and examples. Students need to switch from one problem set to the next quickly.
(S2) Problem solving skills. Each case involves a set of complex problems that need to be addressed.
(S3) Numeracy. The module involves a heavy emphasis on empirical analyses in the context of strategic questions.
(S4) Commercial awareness. Solutions are assessed with respect to the question of whether they are commercially viable.
(S5) Teamwork. The presentation is held by diverse teams (in terms of nationality, gender, etc.)
(S6) Organisational skills. The module has tight deadlines. The group presentation requires good organisational skills.
(S7) Communication skills. Cases are discussed interactively and presented by groups. Students need good written communication skills for their assignments.
(S8) IT skills. Use of presentation software and spreadsheet packages for problem solving.
(S9) International awareness. The module discusses case studies of international companies.
(S10) Lifelong learning skills. Nature of strategy requires application to real-life settings.
(S11) Ethical awareness. Ethical implications of strategic decision-making situations are discussed.