Media, Culture and Everyday Life MA

  • Programme duration: Full-time: 12 months   Part-time: 24 months
  • Programme start: Autumn 2021
  • Entry requirements: You will require a good Honours degree (2:1 or equivalent) in a relevant field, such as Politics, International Relations, Communications and Media, Sociology, Journalisms.
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Module details

Compulsory modules

Dissertation (COMM716)
Credit level60
SemesterWhole Session
Exam:Coursework weighting0:100

To construct an extended and original research project on an appropriate topic which is clear and realistic in scope and seeks to make a distinct contribution both to your own learning and to debates within your chosen field To develop independent research skills. To develop professional standards for the presentation of research material.

Learning Outcomes

(LO1) Students will be encouraged to demonstrate a deep knowledge and understanding of their chosen topic and a critical awareness of the relationship of their own research to other work in the field.

(LO2) Students will be encouraged to identify and apply research methods which are appropriate for their project.

(LO3) Students will be encouraged to apply core theoretical and conceptual approaches in the study of politics and media in order to construct a coherent and sustained argument as appropriate to the research project and method of enquiry.

(LO4) Students will be encouraged to present research information and argument in an appropriate form and to a professional standard, applying recognised academic methods of referencing to bibliographic material.

(S1) Proficient use of electronic resources and tools for research as required by the chosen research project.

(S2) Time management, organisation of work, proficient use of English, referencing.

(S3) Understanding and application of appropriate terminology and analytical criteria.

(S4) Identifying and accessing relevant sources of information and materials.

Optional modules

Fundamentals of Strategic Communication B (COMM517)
Credit level15
SemesterFirst Semester
Exam:Coursework weighting0:100

This module introduces students to the multi-disciplinary domain of strategic communication by presenting its fundamental theoretical perspectives and key concepts. Several case studies will be presented and discussed which refer to strategic communication practices in the UK and globally

Learning Outcomes

(LO1) Students will acquire an advanced understanding of the role and functions strategic communication in different types of organisations and institutions.

(LO2) Students will demonstrate advanced knowledge of theories and models which constitute the interdisciplinary field of strategic communication research.

(LO3) Students will demonstrate familiarity with and critical understanding of a variety of contexts of strategic communication (e.g. financial communication and crisis communication).

(LO4) Students will be able to critically examine strategic communication issues and cases through a rigorous application of academic concepts and methods.

(S1) Use of relevant theories for the critical understanding of strategic communication processes.

(S2) Ability to analyse and critically assess strategic communication phenomena.

(S3) Develop presentation skills.

Strategic Communication in Practice: Professional Perspectives (COMM514)
Credit level20
SemesterWhole Session
Exam:Coursework weighting0:100

The module aims at: Favouring the interaction between academia and industry, specifically between students and communication experts. Offering students a more practical and industry-based perspective on strategic communication. Inspiring new and emergent topics for research in strategic communication. Making students aware of current issues and debates in the domain of strategic communication.

Learning Outcomes

(LO1) Students will gain familiarity with the professional contexts of strategic communication and awareness of key current challenges in strategic communication professions.

(LO2) Students will have a critical understanding of relevant issues and debates in the strategic communication industry.

(LO3) Students will acquire an advanced understanding of the complexity and importance of planning and managing strategic communication in different professional sectors.

(LO4) Students will develop communication competencies in event promotion, especially through social media.

(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty

(S2) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations

(S3) Information technology (application of) adopting, adapting and using digital devices, applications and services

(S4) Commercial awareness

(S5) IT skills

(S6) Communication skills

Artificial Intelligence and Communication (COMM718)
Credit level15
SemesterFirst Semester
Exam:Coursework weighting0:100

To supply insight into the way Artificial Intelligence is influencing our communication practices
To introduce students with analytic means to navigate the complexity of communication in the AI era
To explore the changes brought about by AI through the introduction of digital media as well as human-computer interactions
To encourage students to reflect on the impact that AI is having on their communication processes
To provide students with the means to assess risks and opportunities introduced by the use of AI in the communication environment

Learning Outcomes

(LO1) Students will show knowledge about core notions to investigate the relations between AI and communication

(LO2) Students will analyse data privacy issues in view of algorithm transparency norms

(LO3) Students will critically analyse cases of (mis)information diffusion

(LO4) Students will evaluate risks and opportunities that the use of AI tools create in daily communication practices

(S1) Problem solving and critical thinking

(S2) Ethical awareness

(S3) Digital Communication skills

(S4) Application of discourse analysis tools

Politics and the Media 2: Economy and Society (COMM714)
Credit level15
SemesterSecond Semester
Exam:Coursework weighting0:100

Students will be encouraged to develop a critical understanding of neoliberalism and the relationship with/impact upon media texts, discourses and communication more generally. Students will be encouraged to develop a critical attitude towards media ownership, and processes/conventions of media production. Further, they will be given opportunities to analyse the ways in which these influences manifest themselves in media texts. Students will be encouraged to develop a critical and analytical understanding of various media discourses of and under austerity.

Learning Outcomes

(LO1) Students will have a familiarity with and understanding of theories of neoliberalism and late capitalism, in relation to media and communications.

(LO2) Students will have a familiarity with and understanding of media production contexts and their bearing on media discourses.

(LO3) Students will have a critical awareness of how austerity ideology/ies is/are naturalised in various media texts, and how this positions certain (vulnerable) groups.

(S1) Communication (oral, written and visual) - Academic writing (inc. referencing skills).

(S2) Communication (oral, written and visual) - Influencing skills – argumentation.

(S3) Communication (oral, written and visual) - Media analysis.

(S4) Critical thinking and problem solving - Critical analysis.

(S5) Communication (oral, written and visual) - Presentation skills - visual.

(S6) Global citizenship - Relevant economic/political understanding.

This is a one-year programme (which can be studied part-time) for a total of 180 credits. Semester 1 consists of a 30-credit core module, a 15-credit mandatory research methods module, and one 15-credit optional module. Semester 2 consists of another 30-credit core module and two 15-credit optional modules. The 60-credit dissertation will be carried out over the summer.