(LO1) Students will gain familiarity with the professional contexts of strategic communication and awareness of key current challenges in strategic communication professions.
(LO2) Students will have a critical understanding of relevant issues and debates in the strategic communication industry.
(LO3) Students will acquire an advanced understanding of the complexity and importance of planning and managing strategic communication in different professional sectors.
(LO4) Students will develop communication competencies in event promotion, especially through social media.
(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty
(S2) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations
(S3) Information technology (application of) adopting, adapting and using digital devices, applications and services
(S4) Commercial awareness
(S5) IT skills
(S6) Communication skills