Digital Marketing and Analytics MSc

  • Programme duration: Full-time: 12 months   Part-time: 24 months
  • Programme start: September 2023
  • Entry requirements: You will need 2:1 Honours degree or international equivalent. This programme assumes no prior knowledge of marketing, and is less suitable if your first degree is in marketing.
Management master's students smiling during a break-out session

Career prospects

This programme has been designed to increase the employability skills in graduates, specifically, but not limited to the following:

  • Knowledge of state-of-the-art digital marketing practices and role of analytics in marketing
  • Relevant theoretical knowledge along with data analysis skills
  • Understanding of the role of consumer insight in marketing to enhance consumer relationships and optimise marketing performance
  • Knowledge of strategic decision-making in a digital environment
  • Awareness of cutting-edge technological trends that are reshaping marketing practices
  • Problem-solving, analytical and cognitive skills
  • Communication and collaborative team working skills.

This programme has been informed by the needs of employers to prepare graduates for success in their chosen career. Our graduates will be well-rounded marketers that are equipped with a broad understanding of the competitive business environment and cutting-edge marketing practices, an ability to make strategic marketing decisions, and analysis skills.

Careers support

From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

You will also have access to a versatile online careers portal which can be accessed 24/7 on all devices. This innovative careers portal, Handshake, allows you to manage job vacancies, sign up for events and access a wealth of careers information and advice.

Careers and Employability events

Workshops and seminars 

We deliver a wide range of career-related workshops and seminars which provide you with the opportunity to develop employability skills and to prepare for the recruitment process. Sessions include Successful Networking, Creating a Winning CV and Preparing for Assessment Centres.

Careers Fairs

Organised and delivered by the central Careers & Employability Service, the annual career fairs provide you with the chance to meet over 70 recruiters. In addition to this, MSc students can attend virtual global careers fairs via our global talent platform Highered.

Master's Consultancy Challenge

Master's students at the Management School have the opportunity to take part in the ‘We can work it out’ master’s consultancy challenge. Students form several groups and are presented with consultancy problems from a number of organisations.

Companies that have participated in previous years include, PwC, Santander, BAE Systems, Decathlon, Mando and CFC Robotics. Some of these employers are small and medium-sized businesses (SMEs).

Careers software

Masters Maximiser

By completing this short online course students will be better prepared for the recruitment process. They will become a standout candidate, perform strongly at interviews and be able to articulate their values and strengths. Typically taking 3 hours to complete (with the option to save progress) this practical course can be done in one sitting or broken up to fit around a busy schedule. You will receive a personalised downloadable report, providing a framework for further career support.

Find out more about this brilliant resource by watching this video.


Our global talent platform allows students to apply for top global organisations, search for opportunities and gain access to outstanding masterclasses, careers fairs and resources.

Find out more here.