The Business of Classical Music MA

  • Programme duration: Full-time: 12 months  
  • Programme start: September 2019
  • Entry requirements: You will need a 2:1 degree or higher (or its equivalent) in any discipline.For students for whom English is a second language there will be the requirement that they attain a minimum of 6.5 IELTS with no band less than 6.0.
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Module details

The Business of Classical Music MA will consist of six modules; three in the first semester and three in the second yielding a credit total of 120. The further 60 credits will be earned through the completion of the dissertation which can be on any aspect of classical music business.

 

Compulsory modules

Managing Classical Music (MUSI541)
LevelM
Credit level30
SemesterFirst Semester
Exam:Coursework weighting0:100
Aims

​Thus module aims to

Introduce the student to the Management as an essential skill-set in the delivery of music outcomes; notably, the maintenance and development of a symphony orchestra and the maintenance and development of a large concert venue and a smaller music venue.

Identify the challenges of managing a complex music organisation, department-by-department.

Introduce students to core and specific managerial skill-sets


Learning Outcomes

​The student will be able to identify, appraise and critique the core aims of management

​The student will be able to describe, assess and evaluate the specific challenges associated with specific ''regions of management within a music organisation.

​The student will be familiar with the goals of distinct forms of music organisation, notably a symphony orchestra and a large venue and be able to appraise and evaluate those goals.

​The student will be able to locate classical music within the wider market for music and interpret and elucidate the range of forces active in such a market.

The student will be able to elucidate and interpret the contrasts entailed when managing an orchestra alongside two venues.

​ The student will be able to assess and critique the range of constraints and opportunities involved in the maintenance of charitable status and stakeholder engagement, more generally.
Studying Music Industry (MUSI510)
LevelM
Credit level15
SemesterFirst Semester
Exam:Coursework weighting0:100
Aims

Aims:   To demonstrate the key approaches that have been adopted in the study of popular music. To the interdisciplinary character of research into music and the organisation of commercial music outcomes that become routinised as 'music industry'. To develop skills in exposition and argument.   To provide a basic training in humanities research at postgraduate level.

Learning Outcomes

(LO1) By the end of the module students will have an understanding of key approaches to the study of the music industries.

(LO2) Be able to identify the distinct contributions of, and relations between, the various disciplines that have taken popular music as their object of study.

(LO3) Have developed skills in research appropriate for the study of the music industries at postgraduate level, including bibliographic skills, and the ability to find and evaluate various kinds of evidence.

(LO4) Be able to plan a humanities research project.

(S1) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations

(S2) Digital scholarship participating in emerging academic, professional and research practices that depend on digital systems

(S3) Information technology (application of) adopting, adapting and using digital devices, applications and services

(S4) Information literacy online, finding, interpreting, evaluating, managing and sharing information

(S5) Learning skills online studying and learning effectively in technology-rich environments, formal and informal

(S6) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning

(S7) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics

Music Contracts (MUSI516)
LevelM
Credit level15
SemesterFirst Semester
Exam:Coursework weighting0:100
Aims

·To encourage students to recognise that music industry is structured by direct and indirect acts of legislation and by case law. ·To examine issues of contract law and its connection with the ownership, transference and exploitation of the right to make copies of songsand recordings To encourage students to appreciate the interaction between rights transference and the disciplines of music production  To encourage in students a grasp of the legal framework within and through which music industry takes place ·To develop awareness in students of the nature of disputes within the music industry and the bearing of case law precedents upon them. To consider the recording industry's resort to the legal system to maintain its competitive position in the market for popular music products with regard to music and the internet

Learning Outcomes

(LO1) ·Students will be able to identify and discuss key legal principles and acts of legislation related to music creativity and music business.

(LO2) Students will become familiar with the centrality of legally-binding agreements (contracts) to the widest range of music-industrial practices

(LO3) Students will become aware with what constitutes a legall-binding agreement and what grounds such an agreement might be challenged. They will also be familiar with key cases in music industry law wherein such challenges have been mounted, successfully and unsuccessfuly.

(LO4) Students will be certain that the law and the labour process of popular music bear on each other in the enjoyment of private property in popular music

(LO5) Students will be able to demonstrate a fluency with a range of broader issues – from the impact of digital technology on Intellectual Property to issues of music plagiarism and issues of music censorship.

(S1) Business and customer awareness basic understanding of the key drivers for business success – including the importance of innovation and taking calculated risks – and the need to provide customer satisfaction and build customer loyalty

(S2) Career and identity management online managing digital reputation and online identity

(S3) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations

(S4) Communication and collaboration online participating in digital networks for learning and research

(S5) Information literacy online, finding, interpreting, evaluating, managing and sharing information

(S6) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning

(S7) Numeracy (application of) manipulation of numbers, general mathematical awareness and its application in practical contexts (e.g. measuring, weighing, estimating and applying formulae)

(S8) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S9) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics

Working At the Philharmonic (MUSI542)
LevelM
Credit level30
SemesterSecond Semester
Exam:Coursework weighting0:100
AimsThe overarching aim of the module is to afford the opportunity for students to engage directly with a working symphony orchestra and concert hall, and to be supported in developing and managing knowledge through reference to relevant secondary  literature.
Learning Outcomes

The student will be able to describe and evaluate the day-to-day routines of management across a range of specialisms.

The student will be able to interpret and elucidate their own self-development within the context of a work-place.

​The student will be able to analyse and itemise the ''working parts'' of a complex music organisation and will be able to discuss the challenges associated with this complexity that management must address and resolve.

​The employability of the student will be enhanced through a combination of attention to task, refexivity in regard to the performance of tasks, reporting analytically on their performance but also on the role they have shadowed in a complex organisation.

Audiences (MUSI540)
LevelM
Credit level15
SemesterSecond Semester
Exam:Coursework weighting0:100
Aims

​To develop an awareness in students of the complexities of the contemporary music market.

To introduce students to the practices and processes involved and engaged in addressing the central need for symphony orchestras to develop and sustain audiences.

To introduce students to the methods utilised by a large-scale venue to attarct audiences to a diverse range of music events.

To introduce students to the methods used by large institutions to the need to identify and consolidate stake-holders.

To encourage students to create their own opportunities for learning through interaction with Liverpool Philharmonic as an institution.




Learning Outcomes

The students will be able to assess and interpret the complexity of the market for live music perfcrmances.

The students will be able to critique with methods for identifying potential audience members

 

​The students will be able to generate strategies for targetting specific audience segments.

The students will be able to describe and evaluate the operational demands on a large music institution in regard to developing audiences.

The students will be able to appraise and evaluate the core tasks and responsibilities of personnel charged with audience development.

​​​​​

​The students will be able to identify and theorise the need for a range of funding sources in sustaining classical institutions.

Students willevidenceandbeabletojustifytheiradherencetotheprofessionalstandardsheldasfundamentaltothepracticeofthetwoinstitutionsjoinedthroughthedegreeprogramme.

Artistic Planning (MUSI543)
LevelM
Credit level15
SemesterSecond Semester
Exam:Coursework weighting0:100
Aims

  • ​​The module will introduce the student to the complexities of forward planning for an orchestra and for two venues.
  • The module will encourage students to consider the interactions between satisfying audience demand for familiar repertoire and the orchestra''s (and institution''s) need for innovation.
  • Students will be made aware of the challenges associated with co-managing across three programmes - that of the orchestra, the concert hall and the ''Music Room''.
  • Students will be introduced to managerial demands in terms of their similarities and differences per objective, goal and department under consideration.

Learning Outcomes

​The student will be able to describe and evaluate the management of a symphony orchestra in all respects.

The student be able to describe and evaluate the challenge associated with running a concert hall.

The student will be able to appraise, interpret and critique how a complex cultural organization plans and delivers its programmes.

The student will be able to interpret the programme-centred decisions taken by the organisation in terms of its audience, the aims of the organisation and the competition faced by the institution.

The student will be able to appraise the range of variables engaged when planning a programme of events and critique the decisions made from a range of perspectives.

Dissertation MA in the Business of Classical Music (MUSI544)
LevelM
Credit level60
SemesterSummer (June-September)
Exam:Coursework weighting0:100
Aims

To deepen the student’s knowledge of the chosen topic.

To develop and practice research skills.

To develop and practice writing and presentation skills.

To develop the ability to conduct extended arguments.

Learning Outcomes

(LO1) The student will be familiar with the modes and methods of research appropriate to the discipline of music industry studies.

(LO2) The student will be able to plan and execute an extended piece of research.

(LO3) The student will demonstrate awareness and application of considered methodological choices.

(LO4) The student will have demonstrated the ability to sustain analysis over an extended argument at postgraduate level.

(LO5) The student will be able to apply knowledge developed in taught modules

(LO6) The student will be able to evaluate and critique literature relevant to their specific area of research

(S1) Communication, listening and questioning respecting others, contributing to discussions, communicating in a foreign language, influencing, presentations

(S2) Communication and collaboration online participating in digital networks for learning and research

(S3) Information literacy online, finding, interpreting, evaluating, managing and sharing information

(S4) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning

(S5) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

(S6) Research management developing a research strategy, project planning and delivery, risk management, formulating questions, selecting literature, using primary/secondary/diverse sources, collecting & using data, applying research methods, applying ethics