When Social Meets Professional: The Performance Implications of Adopting Social Media in Workplaces


Moving beyond sales and marketing, firms have started to adopt social media for internal communications and collaborations among employees. Although some anecdotal evidence suggests that such internal social media help connect diversified employees, enable virtual collaborations, and improve employee relationships, others argue that too much interactions via internal social media may distract employees from their professional work, resulting in lower productivity. This research attempts to resolve this controversy by empirically investigating the performance implications of adopting social media in workplaces. In particular, it will examine which performance indicators are affected by internal social media and how such effects may vary across firms and industries.  

This position will remain open until a suitable candidate is found. 

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Open to students worldwide

Funding information

Self-funded project

There is no specific funding for this project, however, the successful candidate will be able to apply for funding offered by the Management School.



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