A behavioural study on licensing decision making under risk of infringement

Description

The main research topics considered for supervision:

  • Innovation
  • Intellectual property rights
  • Organisational design
  • Contract theory

Methods: econometric techniques, linear and multinomial regression analysis, fs/QCA

Technology licensing agreements remain highly uncertain and risky despite the increased use over the last two decades (Anton and Yao, 2002; WIPO, 2012).

In that regards, risk of infringement of intellectual property rights is one of the main causes of uncertainty in technology licensing (Arora and Gambardella, 2010). Research has analysed the role of contracts (Crama et al., 2016) and technological knowledge of the partied involved in the negotiation (Clarkson and Tho 2010) as boundary conditions to decrease uncertainty induced by the risk of infringements. However, technology licensing deals are negotiated by both the licensee and the licensor through licensing managers or intellectual patent attorneys that operate under a mandate on the behalf of the represented institution.

The research proposes a turn to the behavioural traits and individual psychological characteristics that might affect the licensing decision making (Khaneman and Tvesky, 1979; Tvesky and Khaneman, 1992; Gonzales and Wu, 1999). The research uses the prospect theory as main framework and aims at testing the degree of risk aversion of the licensor and licensee for the case of patent infringement.

This opportunity will remain open until a suitable candidate has been found.

To apply please click here

Availability

Open to students worldwide

Funding information

Self-funded project

There is no specific funding for this project, however, the successful candidate will be able to apply for funding offered by the Management School.

Supervisors

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