Dr Holly Tessler BA(Hons), MBA, PhD, SFHEA

My research interest in the Beatles is in seeking to understand how their music, history/histories and narrative(s) circulate throughout popular music and culture in various mediated forms, including: popular and classical music, film, radio, television programming and advertising, tourism and heritage, publishing, retail/consumer culture as well as online and social media.

My current research in this area investigates what I have termed the Immersive Economy. Extending Pine and Gilmour's (1999) notion of the 'Experience Economy,' I study the ways in which music products help to form
strategic, time-delimited and adaptive brand meta-narratives, which provide a range of unique yet interrelated brand interactions across discrete retail, consumption and engagement touchpoints.

My research investigates the understudied 'Medway Sound': the acts, venues, recording studios and art-music-creative networks within Medway's 'Five Towns' region.