Lauren Randell

BA Marketing with a Year in Industry

From: Cotswolds

Why did you choose to study at the University of Liverpool Management School?

I always knew I wanted to study Marketing as a sandwich course at a Russell Group University so I entered my criteria on UCAS to see what my options were. I then continued to research each option by reviewing websites, national league tables and student surveys.

Aside from the vibrancy of Liverpool and the University campus, what really won me over was the Management School’s impressive list of accreditations and the exciting opportunities that it had to offer. I knew that I would receive an excellent learning experience and be introduced to a wide variety of modules that would support my career preparation.


Why did you choose your course?

I was introduced to Marketing whilst on a placement at the age of 15 by my Business Studies teacher and from that moment on I knew I wanted to study Marketing at University. I love the creativity and I find consumer behaviour fascinating.  I also wanted to gain work experience and develop a USP that would benefit me after graduation so I chose to add a Year in Industry to my degree.


What skills have you developed?

My studies have vastly increased my knowledge of Marketing as well as Business in general as my course includes subjects such as accounting, management, and statistics at the start but then becomes more marketing orientated. Following my placement, my confidence, communication and decision making skills have improved.


How have you handled any of the challenges of University?

The biggest challenge of university is time management: you feel like you have lots of free time, when in fact it should be used for studying. To meet this challenge I try and treat my time as a working week and work 9-5 on my degree to avoid last minute rushes. It usually works well!


How have you found the learning experience to be?

I have found the learning experience to be excellent! The lectures are engaging, the modules are well chosen and, surprisingly, the assessments have been fun. From creating your own business to conducting research for large companies, you have the opportunity to apply theory to practise and to really develop your knowledge in the field.


Is University different to what you expected?

Yes, in a positive way. I expected to be sat in multiple three-hour lectures every day, similar to sixth form, but University is far better. You are given so many career, education and extra-curricular opportunities that you want to try everything! It’s a fun environment and you feel motivated to take control of your learning.


How did you source your placement?

I worked in Germany during my placement, which was sourced through the University’s Career Hub. I also used other placement websites and the career pages of brand websites.


What do you feel has been the most rewarding element of your placement?

The most rewarding element of my placement was relocating to Germany. I absolutely loved living over there and exploring the country as I got to see many beautiful places and make some long-term friends. At the end of a busy working week, venturing to a new city to explore was like going on a mini holiday.


How has your placement prepared you for work after university?

As I worked for a SME, my position as a manager meant that I worked in multiple departments and took on a lot of responsibility that often involved decision making. With that, I have developed confidence in myself and my ability to take on challenges that I now feel prepared and qualified for more senior level roles.


What advice would you give to someone thinking of taking a year in industry?

I would recommend doing a placement to everyone. Being in a job, earning money and gaining new skills helps you develop as a student and as an individual. You instantly become more attractive to employers and you can sometimes be offered a graduate job from the connections you have made.


What have you enjoyed most about your student experience?

This is a tough question as I’ve enjoyed so many things whilst at university but it would have to be the extra-curricular side of education. I’ve created my own business, hiked up Snowden and even visited the Harry Potter Studios as part of the University’s “Give it a Go” scheme. You are introduced to so many activities that you wouldn’t normally have such easy access to – it’s great!


What clubs and societies are you involved in?

I have been involved in a few societies and clubs including: Mountaineering, Liverpool Entrepreneurship Network Society, the Animal Conservation Society and the Marketing Society, which has helped me meet new people.


What do you get up to when you are not studying?

On the weekends I like to explore, be it around Liverpool or venturing out to other cities nearby. I have the travellers bug and enjoy being outdoors or, alternatively, being at home baking cakes.


What have you enjoyed about living in Liverpool?

Being from the South of England, I love how affordable everything is up North. Aside from that, Liverpool is such a fun city with unique restaurants and bars and there is always some event going on so you never get bored.